Primerica Inc
primerica.comPrimerica Inc (NYSE: PRI) is a life insurance and financial services company that distributes term life insurance and financial products to middle-income households in the United States and Canada. Revenue comes from insurance premiums on in-force term life policies, investment and savings product sales that generate distribution fees and asset-based charges, and fees from its licensed sales representative network. Primerica operates through a multi-level direct sales force of independent licensed representatives who recruit, train, and sell within their personal networks, giving the company a low fixed-cost distribution model. The company reports across three primary segments: Term Life Insurance, Investment and Savings Products, and Corporate and Other Distributed Products, as disclosed in the 10-K filed 2026-02-27 (accession 0001193125-26-082233) for the fiscal year ended December 31, 2025. Primerica was founded in 1977 and is headquartered in Duluth, Georgia.
Products & Services
Term life insurance policies; investment and savings products including mutual funds and annuities distributed through third-party product providers; financial needs analysis tools; licensing and training for independent sales representatives.
Revenue Model
Primerica earns revenue through term life insurance premiums on its in-force policy block, asset-based fees and commissions from investment and savings products distributed to clients, and licensing and other fees from its independent sales representative channel.
Customers & Markets
Middle-income households in the United States and Canada seeking term life insurance coverage and basic investment and savings products.
Geographic Exposure
United States and Canada, as disclosed in the 10-K filed 2026-02-27.
Financial Snapshot
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