PSQ Holdings Inc
colombierspac.comWhat Do They Do?
Provides payment processing, consumer financing, and fundraising platforms to merchants, political campaigns, and nonprofit organizations.
10-K for FY2025, filed Mar 17, 2026PSQ Holdings, Inc. is a payments and financial infrastructure company. The Company builds and operates financial infrastructure in highly…View ↗
PSQ Payments is a leading integrated merchant services solution that facilitates debit card, credit card, and automatic clearing house…View ↗
PSQ Impact is a next-generation, low-fee fundraising and payments platform designed to provide modern technology, secure infrastructure…View ↗
Our FinTech division operates a proprietary credit platform for the purpose of facilitating loans, installments and leases to customers of…View ↗
PSQ Impact primarily serves political campaigns, political committees, and values-aligned nonprofit and advocacy organizations operating…View ↗
How Do They Make Money?
Credova earns retailer discounts and lender origination fees, interest and lease payments over their terms, and proceeds from selling loan or lease contracts to investors. Merchants pay PSQ Payments a fee when they confirm a transaction; PSQ Impact is designed to earn transaction fees, subscriptions, and fees for compliance and data services.
10-K for FY2025, filed Mar 17, 2026The Company sells certain loans that it originates or purchases from its originating bank partners directly to third-party investors. The…View ↗
The Company accrues interest income using the simple-interest method, which includes the amortization of any discounts or premiums on loan…View ↗
The Company leases goods, consisting primarily of sporting goods, to its customers under certain terms agreed to by the customer, and…View ↗
Retailer Discounts – Revenue from the retailer discounts is recognized at a point in time when the Company satisfies its performance…View ↗
Payments processing revenue primarily consists of processing and transaction revenues in connection with customer use of the PSQ Payments…View ↗
PSQ Impact is also designed to expand our FinTech-focused strategy by diversifying revenue streams through transaction-based fees, platform…View ↗
$18.2M
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10-K for FY2025, filed Mar 17, 2026
$18.2M ↗
Who Are Their Customers?
Retailers use Credova's point-of-sale financing and PSQ Payments' processing services; political campaigns, committees, and nonprofits use PSQ Impact's fundraising and payment platform.
10-K for FY2025, filed Mar 17, 2026Our FinTech division operates a proprietary credit platform for the purpose of facilitating loans, installments and leases to customers of…View ↗
PSQ Payments provides products and services that enable a payment processing solution for its merchant customers across their e-commerce…View ↗
PSQ Impact primarily serves political campaigns, political committees, and values-aligned nonprofit and advocacy organizations operating…View ↗
Do Revenues Turn Into Profits?
No. It lost $36.6M in FY2025.
10-K for FY2025, filed Mar 17, 2026
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 4, 2026
−$5.6MView ↗
- ▼ −33% (Loss)
- vs −$8.4M in Q2 FY2025
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Jul 31, 2026
Agreed to sell EveryLife assets
The assets comprise EveryLife, its direct-to-consumer diaper and baby products brand; the sale is for $5.5 million in cash, with closing expected by September 30, 2026.
Sources
8-K, filed Jul 31, 2026
On July 28, 2025, PSQ Holdings, Inc. (the “Company”), through its wholly owned subsidiaries EveryLife, Inc. and EveryLife Women, LLC…View ↗
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Apr 7, 2026
A new CFO was appointed after the CFO's departure
James Rinn resigned, and Michael Pena was appointed CFO effective May 1, 2026.
Sources
8-K, filed Apr 7, 2026
On April 1, 2026, James Rinn provided notice to PSQ Holdings, Inc. (the “Company”) of his resignation from the position of Chief Financial…View ↗
From shell to payments business
The earlier report described a company with no operations or revenue seeking a business combination; the latest describes a payments and financial infrastructure business offering merchant payments, consumer financing, and fundraising services.
10-K for FY2022, filed Mar 24, 2023 10-K for FY2025, filed Mar 17, 2026We are a blank check company incorporated in Delaware on February 12, 2021. We were formed for the purpose of effecting a merger, capital…View ↗
PSQ Holdings, Inc. is a payments and financial infrastructure company. The Company builds and operates financial infrastructure in highly…View ↗
PSQ Payments is a leading integrated merchant services solution that facilitates debit card, credit card, and automatic clearing house…View ↗
PSQ Impact is a next-generation, low-fee fundraising and payments platform designed to provide modern technology, secure infrastructure…View ↗
Who Do They Compete With?
Competes with Affirm, Sezzle, Klarna, Stripe, Elavon, PayPal, Fortis, and WinRed
10-K for FY2025, filed Mar 17, 2026Both Credova and PSQ Payments operate in complex and fast-paced environments with competition from numerous competitors. Credova competes…View ↗
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