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System1, Inc. logo

System1, Inc.

system1.com

What Do They Do?

Routes internet users to advertisers and advertising networks through a digital advertising platform, and operates search, shopping and publishing websites for consumers.

How Do They Make Money?

Advertisers pay for user traffic as it is delivered, with charges based on clicks, actions or ad impressions. Network partners receive an agreed share of advertising revenue from the traffic they send.

revenue
SegmentShareRevenue
Marketing
Usage-based

65%
Products
Usage-based

35%

Who Are Their Customers?

Advertisers and advertising networks reach users through the platform; publishers and other advertising platforms can send traffic to its websites or have it monetized through its agreements. Google has agreements for paid search listings and related services.

Customers above 10% of revenue, FY2025
of revenue from one customer

Do Revenues Turn Into Profits?

No. It lost $65.3M in FY2025.

Operating income, FY2025
−23% of revenue
▼ −30% (Loss) vs FY2024 (−$88.6M, −26%)
Net income, FY2025
−25% of revenue
▼ −12% (Loss) vs FY2024 (−$74.7M, −22%)
Free cash flow, FY2025
−2% of revenue
▼ −21% (Loss) vs FY2024 (−$5.3M, −2%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 30, 2026
Revenue
▼ −61%
vs $78.1M in Q2 FY2025
Net income
▼ −28% (Loss)
vs −$17.5M in Q2 FY2025
Marketing share of revenue vs 69.3% in Q2 FY2025

Shrinking. Revenue fell 61% in 4 years, from $688.4M in FY2021 to $266.1M in FY2025, about 21% a year.

Revenue over time
Marketing Products
$500M$250M$0

Who Do They Compete With?

Competes with Google, Microsoft, Ziff Davis, and IAC

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