Routes internet users to advertisers and advertising networks through a digital advertising platform, and operates search, shopping and publishing websites for consumers.
10-K for FY2025, filed Mar 11, 2026Throughout this report, the "Company," "System1," "we," "us," "our" and other similar terms refer to System1, Inc. and its subsidiaries. We…View ↗
Our platform operates across our network of flagship owned and operated websites ("Products"), allowing us to monetize user traffic that we…View ↗
We monetize user traffic we acquire directly from various marketing channels across multiple advertising platforms, and have acquired…View ↗
Advertisers pay for user traffic as it is delivered, with charges based on clicks, actions or ad impressions. Network partners receive an agreed share of advertising revenue from the traffic they send.
10-K for FY2025, filed Mar 11, 2026
10-K for FY2025, filed Mar 11, 2026
FY2025 revenue by reportable segment ↗$266.1M
10-K for FY2025, filed Mar 11, 2026
$266.1M ↗| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Marketing
Usage-based
10-K for FY2025, filed Mar 11, 2026 |
65% |
Marketing, FY2025
$172.9M Sources
|
Usage-based |
|
Products
Usage-based
10-K for FY2025, filed Mar 11, 2026 |
35% |
Products, FY2025
$93.2M Sources
|
Usage-based |
Advertisers and advertising networks reach users through the platform; publishers and other advertising platforms can send traffic to its websites or have it monetized through its agreements. Google has agreements for paid search listings and related services.
10-K for FY2025, filed Mar 11, 2026Our platform operates across our network of flagship owned and operated websites ("Products"), allowing us to monetize user traffic that we…View ↗
Monetizing User Traffic for Our Network Partners—We also monetize user traffic on behalf of our Network Partners. These Network Partners…View ↗
We have multiple services agreements with Google pursuant to which we display and syndicate paid listings provided by Google in response to…View ↗
10-K for FY2025, filed Mar 11, 2026
We have multiple services agreements with Google pursuant to which we display and syndicate paid listings provided by Google in response to…View ↗
No. It lost $65.3M in FY2025.
10-K for FY2025, filed Mar 11, 2026
−$62MView ↗
10-K for FY2025, filed Mar 11, 2026
−$65.3MView ↗
10-K for FY2025, filed Mar 11, 2026
−$4.2MView ↗
10-Q for Q2 FY2026, filed Aug 5, 2026
−$12.6MView ↗
10-Q for Q2 FY2026, filed Aug 5, 2026
Open tableView ↗
Shrinking. Revenue fell 61% in 4 years, from $688.4M in FY2021 to $266.1M in FY2025, about 21% a year.
Competes with Google, Microsoft, Ziff Davis, and IAC
10-K for FY2025, filed Mar 11, 2026Our industry is highly competitive and fragmented. We compete with other demand-side platform providers, some of which are smaller…View ↗
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