Rekor Systems Inc (NASDAQ: REKR) is a transportation technology company that develops AI-powered vehicle recognition systems, traffic data collection hardware, and traffic engineering services for government agencies and other clients. Revenue comes from a mix of software and data platform subscriptions, hardware sales, and fee-based traffic services delivered to public-sector transportation and public safety agencies. The company operates a 'land and expand' model, scaling within existing agency customers while pursuing new contracts through competitive bidding. Products include the Rekor Edge Pro, a fixed vehicle recognition unit for neighborhoods and campuses, and the Rekor Edge Flex, a portable multi-lane traffic data system. The company also provides traditional and AI-based traffic studies, signal timing analysis, intersection improvements, and turning movement counts through its Rekor Traffic Services division. Total operating expenses were $55.957 million in FY2025, down 27% from $77.007 million in FY2024, reflecting significant cost-efficiency reductions across general and administrative, selling, research and development, and impairment categories. In December 2025, Rekor wound down its Tel Aviv-based subsidiary, Waycare Technologies LTD, consolidating all engineering into U.S. facilities.

Revenue model

Revenue is generated through hardware product sales (Rekor Edge Pro, Rekor Edge Flex), software and data platform arrangements with government agencies, and fee-based traffic engineering and data collection services. The company uses fixed-price contracts in some engagements, subject to risk management review.

Products and services

Rekor Edge Pro: fixed vehicle recognition unit for roadway speeds up to 70 mph, 1-2 lanes, 75 ft range, with optional solar power. Rekor Edge Flex: portable AI-powered traffic data system capturing up to 12 lanes for temporary studies of 1-7 days. Rekor Traffic Services: traditional and AI-based traffic studies, signal timing analysis and design, intersection improvements, turning movement counts. Connected vehicle data integration services for transportation agencies.

Customers and end markets

Primary customers are government transportation agencies, municipalities, public safety agencies, and homeowners' associations. Smaller municipalities and organizations using vehicle recognition for applications such as customer loyalty programs are also served. End markets include transportation management, public safety, and urban mobility.

Value-chain role

Rekor sits at the intersection of hardware manufacturing, AI software development, and professional services. It designs and deploys proprietary edge computing devices, processes vehicle and traffic data on-device or via platform, and delivers actionable insights to agency clients. The company integrates with third-party ecosystem platforms and data sources.

Geographic exposure

Primarily U.S.-based operations. The company wound down its Tel Aviv, Israel subsidiary (Waycare Technologies LTD) in December 2025, consolidating all engineering into U.S. facilities. The filing notes capability to deploy teams globally for traffic engineering services.

Source: SEC 10-K, filed 2026-03-31

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