Tripadvisor Inc
ir.tripadvisor.comTripadvisor Inc (NASDAQ: TRIP) is an online travel platform company that operates two-sided marketplaces connecting travelers with experiences, accommodations, and restaurants through three consumer-facing brands: Viator, Tripadvisor, and TheFork. Revenue is generated through marketplace transactions and advertising across these platforms, with the company reporting three business segments: Experiences, Hotels and Other, and TheFork (FY2025, per 10-K filed 2026-02-13). Tripadvisor occupies a position in online travel built on user-generated content, including traveler-submitted reviews, that supports search, discovery, and booking across its properties. The company's stated strategic priority, as of the FY2025 10-K, is growing the Experiences and TheFork marketplace segments while optimizing the Hotels and Other segment for profitability rather than growth. Tripadvisor is headquartered in the United States and operates globally through its portfolio of brands.
Products & Services
Viator (experiences and tours booking marketplace), Tripadvisor (travel review, planning, and hotel advertising platform), TheFork (restaurant discovery and reservation marketplace), user-generated travel reviews and content, travel planning tools.
Revenue Model
Tripadvisor generates revenue through two-sided marketplace transactions (bookings on Viator and TheFork) and advertising and media products within the Hotels and Other segment, per the FY2025 10-K filed 2026-02-13. The company reports across three segments: Experiences (primarily Viator), Hotels and Other, and TheFork.
Customers & Markets
Leisure travelers seeking to book experiences, accommodations, and restaurant reservations. Supply-side customers include experience operators, hotels, and restaurants that pay for marketplace placement, bookings, or advertising. End markets are global leisure travel and dining.
Geographic Exposure
Global operations, with brands serving international traveler audiences. Specific revenue breakdown by geography is not supported by the provided filing excerpts.
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