Tripadvisor Inc (NASDAQ: TRIP) is an online travel platform company that operates two-sided marketplaces connecting travelers with experiences, accommodations, and restaurants through three consumer-facing brands: Viator, Tripadvisor, and TheFork. Revenue is generated through marketplace transactions and advertising across these platforms, with the company reporting three business segments: Experiences, Hotels and Other, and TheFork (FY2025, per 10-K filed 2026-02-13). Tripadvisor occupies a position in online travel built on user-generated content, including traveler-submitted reviews, that supports search, discovery, and booking across its properties. The company's stated strategic priority, as of the FY2025 10-K, is growing the Experiences and TheFork marketplace segments while optimizing the Hotels and Other segment for profitability rather than growth. Tripadvisor is headquartered in the United States and operates globally through its portfolio of brands.

Revenue model

Tripadvisor generates revenue through two-sided marketplace transactions (bookings on Viator and TheFork) and advertising and media products within the Hotels and Other segment, per the FY2025 10-K filed 2026-02-13. The company reports across three segments: Experiences (primarily Viator), Hotels and Other, and TheFork.

Products and services

Viator (experiences and tours booking marketplace), Tripadvisor (travel review, planning, and hotel advertising platform), TheFork (restaurant discovery and reservation marketplace), user-generated travel reviews and content, travel planning tools.

Customers and end markets

Leisure travelers seeking to book experiences, accommodations, and restaurant reservations. Supply-side customers include experience operators, hotels, and restaurants that pay for marketplace placement, bookings, or advertising. End markets are global leisure travel and dining.

Value-chain role

Online marketplace intermediary connecting travelers (demand side) with experience operators, hotels, and restaurants (supply side). Also functions as a travel media and advertising platform for the Hotels and Other segment.

Geographic exposure

Global operations, with brands serving international traveler audiences. Specific revenue breakdown by geography is not supported by the provided filing excerpts.

Source: SEC 10-K, filed 2026-02-13

Industry: Services-Computer Programming, Data Processing, Etc. Peers: Alphabet Inc Athena Bitcoin Global Bumble Inc Match Group Inc IAC Inc Ziff Davis Inc Shutterstock Inc Getty Images Holdings Inc Yelp Inc Ziprecruiter Inc