Wyndham Hotels & Resorts, Inc.
investor.wyndhamhotels.comWhat Do They Do?
Licenses hotel brands to hotel owners and provides reservation, marketing and loyalty services for their guests.
10-K for FY2025, filed Feb 19, 2026We license our brands and associated trademarks to over 6,200 franchisees globally, which provides for a highly diversified owner base with…View ↗
Wyndham Rewards is our award-winning guest loyalty program that supports our portfolio of brands. The program generates significant repeat…View ↗
The Company’s franchise agreements also require the payment of marketing and reservation fees, which are intended to reimburse the Company…View ↗
How Do They Make Money?
Hotel owners pay royalties and marketing and reservation fees as room sales happen; initial franchise fees arrive when agreements are signed and are earned over the agreement period. The company also earns loyalty and card-program fees over time, plus fees for use of its trademarks.
10-K for FY2025, filed Feb 19, 2026The principal source of revenues from franchising hotels is ongoing royalty fees, which are typically a percentage of gross room revenues…View ↗
The Company’s franchise agreements also require the payment of marketing and reservation fees, which are intended to reimburse the Company…View ↗
Deferred initial franchise fees represent payments received in advance from prospective franchisees upon the signing of a franchise…View ↗
The Company earns revenues from its Wyndham Rewards loyalty program when a member stays at a participating hotel or affiliate property.…View ↗
The Company earns revenue from its Wyndham Rewards co-branded credit card program, which is primarily generated by cardholder spending and…View ↗
The Company recognizes license and other revenues from Wyndham Worldwide (“former Parent”), now known as Travel + Leisure Co. and other…View ↗
$1.4B
-
10-K for FY2025, filed Feb 19, 2026
$1.4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Royalties and franchise fees
Usage-based
10-K for FY2025, filed Feb 19, 2026 |
38%
FY2022: 38%
|
Royalties and franchise fees, FY2025
$541M Sources
|
Usage-based |
|
Marketing, reservation and loyalty
Usage-based
10-K for FY2025, filed Feb 19, 2026 |
39%
FY2022: 40%
|
Marketing, reservation and loyalty, FY2025
$562M Sources
|
Usage-based |
|
Management and other fees
Usage-based
|
0.6%
FY2022: 4.2%
|
Management and other fees, FY2025
$9M Sources
|
Usage-based |
|
License and other fees
Licensed
|
8.8%
FY2022: 7.4%
|
License and other fees, FY2025
$126M Sources
|
Licensed |
|
Cost reimbursements
|
0.0% |
Cost reimbursements, FY2025
$0 Sources
|
|
|
Other
|
13%
FY2022: 10%
|
Other, FY2025
$191M Sources
|
Who Are Their Customers?
Hotel owners sign franchise agreements directly; travelers stay at those hotels and can book through Wyndham reservation channels, brand websites and third-party booking sites, while Wyndham Rewards serves repeat guests.
10-K for FY2025, filed Feb 19, 2026We license our brands and associated trademarks to over 6,200 franchisees globally, which provides for a highly diversified owner base with…View ↗
The Company’s franchise agreements also require the payment of marketing and reservation fees, which are intended to reimburse the Company…View ↗
Wyndham Rewards is our award-winning guest loyalty program that supports our portfolio of brands. The program generates significant repeat…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 14 cents of every revenue dollar as net income in FY2025 and turned 22 cents into free cash flow.
10-K for FY2025, filed Feb 19, 2026
$402MView ↗
10-K for FY2025, filed Feb 19, 2026
$193MView ↗
10-K for FY2025, filed Feb 19, 2026
$321MView ↗
How Are They Changing?
10-Q for Q3 FY2026, filed Oct 22, 2026
Open tableView ↗
-
Mar 3, 2026
Amit Sripathi appointed chief financial officer
Kurt Albert ceased serving as interim chief financial officer as Sripathi took the role.
Sources
8-K, filed Mar 3, 2026
On March 3, 2026, Wyndham Hotels & Resorts, Inc. (the “Company”) announced the appointment of Amit Sripathi, age 41, as Chief Financial…View ↗
Shrinking. Revenue fell 9% in 4 years, from $1.6B in FY2021 to $1.4B in FY2025, about 2% a year.
Loading...
