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Companies $RGR
$45.46 -$0.01 (0.02%) Close
Sturm Ruger & Company Inc logo

Sturm Ruger & Company Inc

ruger.com

What Do They Do?

Designs, manufactures and sells firearms through independent wholesale distributors to the commercial sporting market and end users such as hunters and law enforcement agencies.

How Do They Make Money?

Customers pay for products when they ship; generally, they can take a 2% discount by paying within 30 days, otherwise the full amount is due in 40 days.

revenue
SegmentShareRevenue
Net firearms sales
Sold outright

100%
FY2022: 100%
Net castings sales
Sold outright
0.5%
FY2022: 0.4%

Who Are Their Customers?

Firearms are sold mainly to federally licensed independent wholesale distributors, which resell to licensed retailers and then to end users such as sportsmen, hunters, law enforcement and government organizations. Castings and metal-injection-molded parts go to the firearms business and outside customers, directly or through manufacturers’ representatives.

Do Revenues Turn Into Profits?

Not on paper. It lost $4.4M in FY2025, but brought in more cash than it spent: $38.5M of free cash flow.

Operating income, FY2025
−2% of revenue
▼ Now a loss vs FY2024 ($31.7M, 6%)
Net income, FY2025
−1% of revenue
▼ Now a loss vs FY2024 ($30.6M, 6%)
Free cash flow, FY2025
7% of revenue
▲ +11% vs FY2024 ($34.7M, 6%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 27, 2026
Revenue
▲ +19%
vs $132.5M in Q2 FY2025
Net income
▲ Now profitable
vs −$17.2M in Q2 FY2025
Net firearms sales share of revenue vs 99.3% in Q2 FY2025
  • Mar 27, 2026 Andrew Wieland succeeded Thomas Dineen as CFO Dineen stepped down March 31, 2026, and Wieland became CFO April 1, 2026.

Shrinking. Revenue fell 25% in 4 years, from $730.7M in FY2021 to $546.1M in FY2025, about 7% a year.

Broader product lineup The latest report includes shotguns as a product category and lists Glenfield bolt-action rifles alongside Marlin lever-action rifles; the older report lists rifles, pistols and revolvers and names only Marlin as an additional rifle brand.

Revenue over time
Net firearms sales Net castings sales
$1B$500M$0

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