Clorox Co (NYSE: CLX) is a consumer goods company that manufactures and sells cleaning, disinfecting, and household products across the United States and international markets. Revenue is generated through transactional sales of branded consumer products to retailers, including traditional grocery, mass retail outlets, warehouse clubs, dollar stores, and e-commerce channels. The company is headquartered at 1221 Broadway, Oakland, CA. For the fiscal year ended June 30, 2025, 86% of net sales were attributable to U.S. markets, including U.S. territories. The company faces competition from larger multinational consumer goods companies with greater financial resources, as well as strong local competitors and new market entrants. Linda Rendle serves as Chair and Chief Executive Officer, and Kevin Bellet serves as Executive Vice President and Chief Financial Officer, as of the 10-K filed August 8, 2025.

Revenue model

Transactional sales of branded household and cleaning products through retail and e-commerce channels. Products are sold to grocery, mass retail, warehouse club, dollar store, and online retailers, who resell to end consumers.

Products and services

Cleaning and disinfecting products including bleach (sodium hypochlorite-based), wipes, and other household goods. Raw material inputs include resin, non-woven fabrics for wipes, sodium hypochlorite, corrugated cardboard, soybean oil, solvent, and derivatives of amines. Specific brand names are not detailed in the filing excerpts provided.

Customers and end markets

End consumers reached through traditional retail grocery, mass retail outlets, warehouse clubs, dollar stores, and e-commerce channels. Sales are concentrated in mature U.S. consumer goods markets characterized by high household penetration. International markets account for 14% of net sales (FY2025, fiscal year ended June 30, 2025).

Value-chain role

Branded consumer goods manufacturer. The company operates a global supplier network, including single-source suppliers for certain commodities, packaging, and finished products, and relies on external manufacturers for portions of its supply chain.

Geographic exposure

86% of net sales from U.S. markets including U.S. territories in FY2025 (fiscal year ended June 30, 2025). Remaining 14% from international markets. Supply chain dependencies include sourcing from trading partners in China.

Competitors

Large multinational consumer goods companies, Strong local competitors, Niche and native online brands, Private label and store brands

Source: SEC 10-K, filed 2025-08-08

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