WD-40 Co (NASDAQ: WDFC) is a consumer and industrial products company that manufactures and sells maintenance products and homecare and cleaning products worldwide. Revenue is transactional, generated through sales to mass retail chains, trade supply and consumer retailers, and industrial distributors across global markets. The WD-40 Multi-Use Product is the core asset, producing $477.96 million in net sales for the fiscal year ended August 31, 2025, out of total net sales of $619.99 million. The WD-40 Specialist line contributed $81.96 million in FY2025. Homecare and cleaning products generated $29.02 million but are being divested: EIMEA segment assets were sold in Q4 FY2025, and Americas segment assets are expected to be sold in FY2026. No single customer represented 10% or more of consolidated net sales in FY2025. The company had 714 employees across 18 countries as of the FY2025 filing date. Gross profit for FY2025 was $341.34 million on cost of products sold of $278.64 million.
- Revenue model
- Transactional product sales through mass retail chains, trade supply and consumer retailers, and industrial distributors. No subscription or licensing model disclosed. Pricing is unit-based; revenue mix is approximately 95% maintenance products and 5% homecare and cleaning products (FY2025).
- Products and services
- WD-40 Multi-Use Product ($477.96M net sales, FY2025), WD-40 Specialist ($81.96M net sales, FY2025), other maintenance products ($31.04M net sales, FY2025), and homecare and cleaning products ($29.02M net sales, FY2025). Homecare and cleaning brands include Solvol soap bar in Australia. Homecare and cleaning product assets in EIMEA were sold in Q4 FY2025; Americas segment homecare and cleaning assets are held for sale as of FY2025.
- Customers and end markets
- Sold through mass retail chain stores, trade supply and consumer retailers, and industrial distributors. End users include consumers, factory workers, and workshop operators solving maintenance problems. No single customer exceeded 10% of consolidated net sales in FY2025. Retail channel is concentrated among a limited number of large chain stores that represent a significant share of net sales.
- Value-chain role
- Branded product manufacturer selling finished goods through retail and distribution intermediaries. Does not operate its own retail stores. Relies on a global network of retail chains and industrial distributors for route to market.
- Geographic exposure
- Three reporting segments: Americas ($290.60M net sales, 47% of total, FY2025), EIMEA ($236.43M, 38%, FY2025), and Asia-Pacific ($92.95M, 15%, FY2025). Maintenance products sold across North, Central and South America, Asia, Australia, Europe, India, the Middle East, and Africa. Homecare and cleaning products sold primarily in North America, the United Kingdom, and Australia. Workforce distributed across 18 countries.
