Torrid Holdings Inc. (NYSE: CURV) is a specialty apparel retail company that designs and sells plus-size clothing, intimates, and accessories exclusively for women. Revenue comes from direct product sales across two channels: physical retail stores and an e-commerce platform, with mobile orders representing a majority of e-commerce transactions as of FY2025. Torrid targets employed women between approximately 30 and 44 years old who wear sizes 10 to 30, with roughly half of its customer base under age 40. The company introduces new merchandise approximately 16 times per year, using a read-and-react testing approach with small initial purchase quantities to manage inventory risk. Sourcing is primarily from outside the United States, with a material share from East and Southeast Asia, exposing the business to import tariff risk. Lisa Harper serves as Chief Executive Officer and Paula Dempsey as Chief Financial Officer, per the FY2025 10-K filed March 31, 2026. Torrid went public on the New York Stock Exchange on July 1, 2021.

Revenue model

Transactional retail revenue from direct sales of apparel and accessories through physical stores and an e-commerce platform, including web-only exclusive merchandise.

Products and services

Plus-size women's apparel (sizes 10 to 30), intimates, and accessories sold under the Torrid brand through stores and e-commerce, including web-only exclusives and a mobile app with personalized sizing and outfit recommendations.

Customers and end markets

Plus-size women approximately 30 to 44 years old, above-average household income, with roughly half of customers under age 40 as of FY2025. Ethnic composition of the customer base largely parallels the U.S. population per the FY2025 10-K.

Value-chain role

Vertically integrated specialty retailer: designs merchandise, sources primarily from non-U.S. manufacturers concentrated in East and Southeast Asia, distributes through a West Jefferson, Ohio distribution center, and sells direct to consumers via stores and e-commerce.

Geographic exposure

Primarily United States, with sourcing concentrated in East and Southeast Asia. No international retail market data disclosed in the FY2025 10-K excerpts.

Source: SEC 10-K, filed 2026-03-31

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