Tillys Inc (NYSE: TLYS) is a specialty retail company that sells apparel, footwear, and accessories through physical stores and an e-commerce platform. Revenue is transactional, generated at the point of sale across in-store and online channels. The company operates 223 stores across the United States as of the end of fiscal year 2025 (ended January 31, 2026), concentrated in California with 90 locations, and targets young men, young women, boys, and girls drawn to active, outdoor, and social lifestyles. Online net sales were $122 million in fiscal 2025, representing 22.1% of total net sales of $553.6 million. The company carries a mix of third-party lifestyle brands and proprietary brands. Tillys reported an operating loss in fiscal 2025, continuing a recent pattern of operating losses. CEO Nathan Smith and CFO Michael Henry lead the company; co-founder Hezy Shaked serves as Executive Chairman.
- Revenue model
- Transactional retail sales across physical stores and an e-commerce platform. Net sales totaled $553.6 million in fiscal 2025 (ended January 31, 2026), with online net sales of $122 million (22.1% of total). The remaining approximately 77.9% derived from in-store sales.
- Products and services
- Apparel, footwear, and accessories for young men, young women, boys, and girls. Product mix includes third-party brands such as Nike, Vans, Adidas, Converse, The North Face, Levi's, Birkenstock, Dr. Martens, Volcom, Billabong, RVCA, Roxy, Free People, New Balance, Reebok, and others, alongside proprietary brands. Merchandise spans denim, activewear, casual apparel, footwear, and accessories across a range of price points.
- Customers and end markets
- Primary customers are teenagers and young adults with interest in active, outdoor, and social lifestyles. The company targets young men, young women, boys, and girls. Stores are located in regional malls (128 stores), off-mall locations (79 stores), and outlet centers (16 stores) as of fiscal year-end 2025.
- Value-chain role
- Specialty retailer. Tillys purchases finished merchandise from third-party brand vendors, distributes through a distribution center in Irvine, California, and sells directly to end consumers via stores and an e-commerce platform. Third-party carriers handle delivery from the distribution center to stores and to online customers. The company also operates a dedicated e-commerce fulfillment center.
- Geographic exposure
- United States only. 223 stores across multiple states as of fiscal year-end 2025 (ended January 31, 2026). California is the largest market with 90 stores. Other notable states include Texas (18 stores), Arizona (17 stores), Florida (13 stores), and Nevada (8 stores). Distribution center and e-commerce fulfillment are based in Irvine, California.
