Tillys Inc

tillys.com

What Do They Do?

Sells casual apparel, footwear and accessories for young men, young women, boys and girls.

How Do They Make Money?

Customers buy merchandise in stores or online; store sales are counted when shoppers receive and pay for items, while online sales are counted when items ship. Gift cards add sales when redeemed.

revenue

Segment	Share	Revenue	How money arrives
Retail stores Sold outright	78% FY2022: 79%		Sold outright
E-com Sold outright	22% FY2022: 21%		Sold outright

Who Are Their Customers?

Young men, young women, boys and girls shop at Tillys stores and website, which offers the store assortment plus some online-only styles.

Do Revenues Turn Into Profits?

No. It lost $17.5M in FY2025.

Operating income, FY2025

−3% of revenue

▼ −61% (Loss) vs FY2024 (−$49.8M, −9%)

Net income, FY2025

−3% of revenue

▼ −62% (Loss) vs FY2024 (−$46.2M, −8%)

Free cash flow, FY2025

0% of revenue

▼ −99% (Loss) vs FY2024 (−$50.2M, −9%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Aug 1, 2026

Revenue: ▲ +8%; vs $151.3M in Q2 FY2025
Net income: ▲ +165%; vs $3.2M in Q2 FY2025

Retail stores share of revenue vs 81.2% in Q2 FY2025

Shrinking. Revenue fell 29% in 4 years, from $775.7M in FY2021 to $553.6M in FY2025, about 8% a year.

Revenue over time

Retail stores E-com

$1B$500M$0

FY2021 FY2022 FY2023 FY2024 FY2025

Who Do They Compete With?

Competes with Abercrombie & Fitch, Aeropostale, American Eagle Outfitters, Boot Barn, The Buckle, H&M, Hollister, Hot Topic, Pacific Sunwear, Urban Outfitters, Zumiez, Amazon, Fashion Nova, Revolve, Shein, and Temu

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