Viant Technology Inc
investors.viantinc.comWhat Do They Do?
Provides a cloud-based platform that lets marketers and advertising agencies plan, buy and measure digital ads across connected TV, streaming audio, mobile and desktop.
10-K for FY2025, filed Mar 11, 2026
How Do They Make Money?
Marketers and agencies pay platform fees based on a percentage of ad spend or a fixed charge per 1,000 impressions, plus separate fees for optional campaign services. Viant invoices monthly; payment is typically due within 30 to 90 days, and fees are tied to media purchases or delivered impressions.
10-K for FY2025, filed Mar 11, 2026These options consist of a percentage of spend pricing option and a fixed cost per mille (“CPM”) pricing option. Customers who prefer to…View ↗
For the percentage of spend pricing option, which primarily relates to the usage of our platform on a self-service basis, we generate…View ↗
For the fixed CPM pricing option, we generate revenue by charging a fixed CPM based on advertising impressions delivered through the…View ↗
The Company invoices its customers on a monthly basis for all pricing options. Invoice payment terms, negotiated on a customer-by-customer…View ↗
$344.2M
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10-K for FY2025, filed Mar 11, 2026
$344.2M ↗
Who Are Their Customers?
Advertising holding companies, independent agencies, mid-market advertising service organizations and marketers buy directly from Viant through service agreements or insertion orders. Customers can use the platform themselves or get Viant’s help with campaign execution and reporting.
10-K for FY2025, filed Mar 11, 2026Our customers consist of purchasers of programmatic advertising inventory, including large advertising holding companies, independent…View ↗
Many of the advertising agencies that we work with are owned by holding companies, where decision-making is generally highly decentralized…View ↗
We sell our platform through a direct sales team focused on business development across all markets, including sales to new customers and…View ↗
We tailor our contracts and terms to the needs of our customers, including by offering our two different pricing options: a percentage of…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 2 cents of every revenue dollar as net income in FY2025 and turned 15 cents into free cash flow.
10-K for FY2025, filed Mar 11, 2026
$12.1MView ↗
10-K for FY2025, filed Mar 11, 2026
$8.4MView ↗
10-K for FY2025, filed Mar 11, 2026
$51.7MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 10, 2026
−$111KView ↗
- ▼ Now a loss
- vs $290K in Q2 FY2025
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Apr 15, 2026
Agreed to merge with TVision Insights
The merger would make TVision Insights a wholly owned subsidiary, with $22.5 million in cash and 1,656,701 shares as consideration; closing was expected in the second quarter of 2026.
Sources
8-K, filed Apr 15, 2026
The consideration payable by the Company at the closing of the Merger will be $22.5 million in cash and 1,656,701 shares of the Company’s…View ↗
Growing. Revenue grew 54% in 4 years, from $224.1M in FY2021 to $344.2M in FY2025, about 11% a year.
AI campaign automation
The older report described automation and machine learning as platform features; the latest report adds ViantAI, a suite for campaign planning, bidding, measurement and autonomous decision-making.
10-K for FY2022, filed Mar 2, 2023 10-K for FY2025, filed Mar 11, 2026Holistic, Omnichannel DSP: Marketers and their agencies can use our integrated platform to efficiently manage omnichannel campaigns and…View ↗
Who Do They Compete With?
Competes with Yahoo DSP, The Trade Desk, Google, and Amazon
10-K for FY2025, filed Mar 11, 2026Our industry is highly competitive and fragmented. We compete with large, privately-held companies, such as Yahoo DSP, with public…View ↗
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