Electronic Arts (NASDAQ: EA) is an interactive entertainment company that develops, markets, publishes, and delivers video games, content, and services playable on game consoles, PCs, and mobile devices. Revenue comes from two streams: full game sales and live services, where live services and other net revenue represented 71 percent of total net revenue in FY2026, generating $5,383 million, while full game net bookings reached $2,396 million in FY2026. Total net revenue for the fiscal year ended March 31, 2026 was $7,531 million, up 1 percent year-over-year, with a gross margin of 79 percent. EA's player network spans hundreds of millions globally, anchored by franchises including EA SPORTS FC (global football), EA SPORTS Madden NFL, EA SPORTS College Football, Battlefield, Dragon Age, and The Sims. Sony and Microsoft are EA's two largest distribution partners, representing approximately 39 percent and 16 percent of total net revenue, respectively, in FY2026. The company competes in an intensely competitive market against console, PC, and mobile game publishers as well as broader entertainment providers.

Revenue model

EA generates revenue through two primary streams: full game sales (transactional, sold via digital download and packaged goods) and live services (recurring revenue from extra in-game content, virtual currency, subscription offerings, and Ultimate Team modes). Live services and other net revenue was $5,383 million, or 71 percent of total net revenue, in FY2026. Full game net bookings were $2,396 million in FY2026. Console manufacturers pay EA either a wholesale price or a royalty percentage on digitally delivered products; EA pays a per-unit royalty on packaged goods manufactured for consoles.

Products and services

EA's portfolio spans sports, first-person shooter, action, role-playing, racing, and simulation genres. Key franchises as of FY2026 include the global football franchise (EA SPORTS FC), EA SPORTS Madden NFL, EA SPORTS College Football, Battlefield (with Battlefield 6 released in FY2026), Dragon Age: The Veilguard, and The Sims 4. Live services within these franchises include Ultimate Team modes, extra downloadable content, and subscription offerings.

Customers and end markets

EA's end customers are consumer players across a global network described as hundreds of millions in the FY2026 10-K. Distribution is concentrated: Sony and Microsoft together accounted for approximately 55 percent of total net revenue in FY2026 (39 percent and 16 percent, respectively), making them material channel partners. Packaged goods are also sold through mass market retailers, specialty stores, and distribution arrangements.

Value-chain role

EA sits at the game developer and publisher layer of the interactive entertainment value chain. It creates and owns intellectual property, develops games internally, licenses third-party IP, and distributes digitally through console storefronts (PlayStation, Xbox) and its own platforms, as well as through physical retail channels. EA relies on Sony and Microsoft console infrastructure under non-exclusive publishing agreements for a fixed term and designated territory.

Geographic exposure

EA operates globally with a player network spanning hundreds of millions across multiple geographies. The FY2026 10-K does not provide a specific regional revenue breakdown in the excerpts provided.

Source: SEC 10-K, filed 2026-05-11

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