Forrester Research Inc
forrester.comWhat Do They Do?
Provides research, consulting services, and events to business and technology teams at companies and government organizations.
10-K for FY2025, filed Mar 13, 2026We strive to be an indispensable source that business and technology leaders and their teams across functions, including technology…View ↗
Forrester Consulting helps clients implement customer obsessed strategies that drive growth. Our consulting business includes consulting…View ↗
We host multiple events across North America, Europe, and the Asia-Pacific region throughout the year. Forrester Events are thoughtfully…View ↗
We sell our products and services through our direct sales force across North America, Europe and the Asia Pacific region. Our sales…View ↗
How Do They Make Money?
Clients typically pay annual contracts in advance, with some contracts invoiced in installments during the year. They buy research access, fixed-fee consulting and advisory work, and event tickets or sponsorships.
10-K for FY2025, filed Mar 13, 2026We derive revenues from subscriptions to our Research products and services, subscriptions to, and individual licenses of, electronic…View ↗
The majority of research revenues are subscriptions to our research, including access to a designated portion of our research and…View ↗
Consulting revenues consist of consulting projects and advisory services. Consulting project revenues consist of the delivery of focused…View ↗
Advisory services revenues are short-term presentations or knowledge sharing sessions (which can range from one hour to two days), such as…View ↗
Events revenues consist of either ticket or sponsorship sales for Forrester-hosted events. Each is a single promise that either allows…View ↗
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10-K for FY2025, filed Mar 13, 2026
FY2025 revenue by product or service ↗
$396.9M
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10-K for FY2025, filed Mar 13, 2026
$396.9M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Research
Mix
10-K for FY2025, filed Mar 13, 2026 |
74%
FY2022: 66%
|
Research, FY2025
$295.6M Sources
|
Mix |
|
Consulting
Mix
10-K for FY2025, filed Mar 13, 2026 |
22%
FY2022: 28%
|
Consulting, FY2025
$88.2M Sources
|
Mix |
|
Events
Sold outright
|
3.3%
FY2022: 5.7%
|
Events, FY2025
$13.1M Sources
|
Sold outright |
Who Are Their Customers?
Business and technology leaders at technology vendors, other companies, and U.S. government clients buy through Forrester's direct sales force; select research products are also sold online, while independent representatives sell in some international locations.
10-K for FY2025, filed Mar 13, 2026We strive to be an indispensable source that business and technology leaders and their teams across functions, including technology…View ↗
We sell our products and services through our direct sales force across North America, Europe and the Asia Pacific region. Our sales…View ↗
We also sell select Research products directly online through our website.View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $119.4M in FY2025, but brought in more cash than it spent: $18.1M of free cash flow.
10-K for FY2025, filed Mar 13, 2026
−$113.2MView ↗
10-K for FY2025, filed Mar 13, 2026
−$119.4MView ↗
10-K for FY2025, filed Mar 13, 2026
$18.1MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
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Jul 30, 2026
Issued full-year financial guidance
The forecast calls for total revenue of approximately $350.0 million to $360.0 million.
Sources
8-K, filed Jul 30, 2026
Total revenues of approximately $350.0 million to $360.0 million, or a decline of 11.8% to 9.3% versus the prior yearView ↗
Shrinking. Revenue fell 20% in 4 years, from $494.3M in FY2021 to $396.9M in FY2025, about 5% a year.
Research product lineup
The older report described Forrester Decisions alongside Forrester Research and SiriusDecisions and planned to migrate existing clients; the latest report identifies Forrester Decisions as its primary subscription research service.
10-K for FY2022, filed Mar 10, 2023 10-K for FY2025, filed Mar 13, 2026Our primary subscription research service is Forrester Decisions. This portfolio of research services is designed to provide business and…View ↗
Who Do They Compete With?
Competes with Gartner and Google
10-K for FY2025, filed Mar 13, 2026Our principal direct competitors include other independent providers of research and advisory services, such as Gartner, as well as…View ↗
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