JFrog Ltd (NASDAQ: FROG) is a software supply chain management company that provides a unified platform for storing, securing, distributing, and managing software artifacts and packages across the software development lifecycle. The company makes money primarily through subscriptions to its JFrog Platform, which enterprises deploy on public cloud, multi-cloud, on-premises, private cloud, and hybrid environments. JFrog's core product, JFrog Artifactory, functions as a universal binary manager and serves as the foundational repository for software packages, containers, and AI/ML models across an organization. The platform extends into security with JFrog Xray, software distribution with JFrog Distribution, package admission control with JFrog Curation, IoT device management with JFrog Connect, and governance and compliance with JFrog AppTrust. The company states that a majority of the Fortune 500 use JFrog as a system of record across software development organizations, as disclosed in the 10-K filed February 13, 2026. JFrog is incorporated under Israeli law and trades on the Nasdaq Global Select Market.

Revenue model

Subscription-based revenue model. Customers purchase tiered enterprise subscriptions to the JFrog Platform, with optional add-on modules including JFrog Curation, JFrog Runtime Security, and JFrog AppTrust available on select subscription tiers. The filing references net dollar retention rate as a key metric, indicating land-and-expand subscription economics.

Products and services

JFrog Artifactory (universal binary manager, AI Model Registry, Container Registry), JFrog Xray (binary-level security scanning, vulnerability detection, license compliance), JFrog Distribution (enterprise software package distribution), JFrog Curation (package admission control and open-source firewall, with AI Catalog extension for AI/ML models), JFrog Runtime Security (Kubernetes runtime visibility), JFrog Connect (IoT device fleet software management), JFrog AppTrust (DevGovOps audit, compliance, and release governance). JFrog Catalog covers over 4 million unique open-source packages and their metadata (per 10-K filed 2026-02-13).

Customers and end markets

Enterprise software development organizations, DevOps and DevSecOps teams, AI/MLOps teams. The company states that a majority of the Fortune 500 trust JFrog as a system of record across software development. End markets include any large enterprise where software development is operationally critical. The filing does not disclose customer concentration percentages.

Value-chain role

Sits between code creation and production deployment, managing, securing, and distributing binary software artifacts throughout the software supply chain. Functions as a system of record for software packages and artifacts, a security scanning and policy enforcement layer, and a distribution infrastructure for software releases and updates.

Geographic exposure

The filing does not provide a geographic revenue breakdown in the excerpts provided. JFrog is incorporated in Israel and listed on Nasdaq. The platform supports deployment globally across public cloud, multi-cloud, on-premises, and hybrid environments.

Source: SEC 10-K, filed 2026-02-13

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