MarineMax Inc (NYSE: HZO) is a recreational marine retail company that sells new and pre-owned boats, yachts, and related marine products through a network of retail locations across the United States and the British Virgin Islands. Revenue comes from boat, motor, and trailer sales, marine parts and accessories, maintenance and repair services, storage, financing and insurance products, and superyacht services. Incorporated in January 1998 and reincorporated in Florida in March 2015, MarineMax commenced operations by acquiring five independent recreational boat dealers on March 1, 1998, and has since acquired 37 additional dealers, five boat brokerage operations, six superyacht service companies, two full-service yacht repair operations, and three boat and yacht manufacturers as of the filing of its FY2025 10-K (filed November 17, 2025). The company is headquartered in Oldsmar, Florida and operates two segments: Retail Operations and Product Manufacturing. Marine engines, related equipment, and parts and accessories accounted for approximately 4.7%, or $107.5 million, of fiscal 2025 revenue.

Revenue model

Transactional sales of new and pre-owned boats, motors, and trailers, with additional revenue from marine parts and accessories (4.7% of FY2025 revenue, or $107.5 million), maintenance and repair services, boat storage, and financing and insurance product placement. The company also generates revenue through superyacht services and contract manufacturing via acquired manufacturers.

Products and services

New and pre-owned recreational boats, yachts, and trailers; marine engines and related equipment; marine parts and accessories including electronics, dock and anchoring products, water sport accessories, engine parts, lubricants, and steering systems; maintenance and repair services; boat storage; financing and insurance products; boat brokerage; superyacht services; MarineMax Getaways group boating trips; and charter services.

Customers and end markets

Recreational boating consumers and boating enthusiasts. End markets include retail recreational boating, superyacht ownership and service, and charter boating. No material customer concentration is disclosed in the filing excerpts.

Value-chain role

Retail dealer and service provider sitting between boat and yacht manufacturers and end consumers. The company purchases inventory from manufacturers, transfers boats among retail locations to fill orders, and provides post-sale services including maintenance, repair, storage, and customer education. It also operates upstream through three acquired boat and yacht manufacturers.

Geographic exposure

United States and British Virgin Islands. Retail Operations segment includes leased corporate offices in Oldsmar, Florida, and 42 additional leased properties as of the FY2025 10-K filing. Many retail locations are situated near or on bodies of water.

Source: SEC 10-K, filed 2025-11-17

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