El Pollo Loco Holdings Inc
elpolloloco.comWhat Do They Do?
Sells citrus-marinated fire-grilled chicken meals and Mexican-inspired entrees to restaurant diners and families.
10-K for FY2025, filed Mar 13, 2026El Pollo Loco is a differentiated and growing restaurant concept that specializes in fire-grilling citrus-marinated chicken and operates in…View ↗
Our signature product is our chicken, marinated with a proprietary recipe of citrus juice, pineapple, garlic, and spices, which serves as…View ↗
Our individual and family-sized chicken meals appeal to customers looking to dine at the restaurant or take out during dinnertime, while…View ↗
How Do They Make Money?
Diners pay for food when it is delivered and pay at the sale. Franchisees pay sales-based royalties, initial and renewal fees spread over the franchise term, and advertising contributions.
10-K for FY2025, filed Mar 13, 2026Revenues from the operation of company-operated restaurants are recognized as food and beverage products are delivered to customers and…View ↗
Franchise revenue consists of franchise royalties, initial and renewal franchise fees, license fees due from franchisees, sublease income…View ↗
For franchise and development agreement fees, the initial franchise services, or exclusivity of the development agreements, are not…View ↗
Franchise revenue consists of franchise royalties, initial and renewal franchise fees, license fees due from franchisees, IT support…View ↗
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10-K for FY2025, filed Mar 13, 2026
FY2025 revenue by product or service ↗
$490M
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10-K for FY2025, filed Mar 13, 2026
$490M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Company-operated restaurant revenue
Sold outright
10-K for FY2025, filed Mar 13, 2026 |
83%
FY2022: 86%
|
Company-operated restaurant revenue, FY2025
$405.8M Sources
|
Sold outright |
|
Franchise revenue
Mix
10-K for FY2025, filed Mar 13, 2026 |
11%
FY2022: 8.1%
|
Franchise revenue, FY2025
$52.4M Sources
|
Mix |
|
Franchise advertising fee revenue
|
6.5%
FY2022: 6.1%
|
Franchise advertising fee revenue, FY2025
$31.8M Sources
|
Who Are Their Customers?
Restaurant diners order at company-operated or franchised locations, or through the website, app and third-party delivery marketplaces; franchisees operate the franchised restaurants.
10-K for FY2025, filed Mar 13, 2026We also offer digital ordering through our mobile app, mobile web, and desktop web to provide convenient, easy ordering options for our…View ↗
We use a franchising strategy to increase new restaurant growth in certain markets, leveraging the ownership of entrepreneurs with specific…View ↗
Our online ordering program makes it easy for customers to skip the line and order ahead. Available at every location and accessible from…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 5 cents of every revenue dollar as net income in FY2025 and turned 5 cents into free cash flow.
10-K for FY2025, filed Mar 13, 2026
$42MView ↗
10-K for FY2025, filed Mar 13, 2026
$26.5MView ↗
10-K for FY2025, filed Mar 13, 2026
$25.4MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 7, 2026
Open tableView ↗
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Aug 6, 2026
Raised its 2026 full-year outlook
Sources
8-K, filed Aug 6, 2026
Raises 2026 Full-Year OutlookView ↗
Flat. Revenue was $490M in FY2025, about the same as the $454.4M of FY2021.
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