NerdWallet Inc
nerdwallet.comNerdWallet Inc (NASDAQ: NRDS) is a personal finance platform company that connects consumers with financial products across categories including credit cards, loans, banking, investing, and insurance. It makes money primarily through performance-based fees paid by financial services partners when consumers click on, apply for, or are approved for a financial product through the NerdWallet platform. Headquartered at 55 Hawthorne Street, San Francisco, California, NerdWallet operates as an intermediary between consumers seeking financial guidance and the financial institutions offering those products. The business is demand-driven: traffic volume, product vertical mix, and partner monetization rates determine revenue. The filing was made February 25, 2026 for the fiscal year ended December 31, 2025, under accession number 000162527826000014.
Products & Services
Personal finance comparison platform covering credit cards, loans, banking products, investing accounts, and insurance; editorial content and financial guidance tools.
Revenue Model
Performance-based fees from financial services partners, earned when consumers take qualifying actions such as clicking, applying for, or being approved for financial products surfaced on the NerdWallet platform.
Customers & Markets
Consumers seeking financial product comparisons and guidance; financial services companies including banks, lenders, insurers, and investment platforms that pay for consumer referrals.
Geographic Exposure
Headquartered in San Francisco, California; no additional geographic breakdown supported by the filing excerpts provided.
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