NerdWallet Inc (NASDAQ: NRDS) is a personal finance platform company that connects consumers with financial products across categories including credit cards, loans, banking, investing, and insurance. It makes money primarily through performance-based fees paid by financial services partners when consumers click on, apply for, or are approved for a financial product through the NerdWallet platform. Headquartered at 55 Hawthorne Street, San Francisco, California, NerdWallet operates as an intermediary between consumers seeking financial guidance and the financial institutions offering those products. The business is demand-driven: traffic volume, product vertical mix, and partner monetization rates determine revenue. The filing was made February 25, 2026 for the fiscal year ended December 31, 2025, under accession number 000162527826000014.

Revenue model

Performance-based fees from financial services partners, earned when consumers take qualifying actions such as clicking, applying for, or being approved for financial products surfaced on the NerdWallet platform.

Products and services

Personal finance comparison platform covering credit cards, loans, banking products, investing accounts, and insurance; editorial content and financial guidance tools.

Customers and end markets

Consumers seeking financial product comparisons and guidance; financial services companies including banks, lenders, insurers, and investment platforms that pay for consumer referrals.

Value-chain role

Demand aggregator and lead-generation intermediary between retail consumers and financial services product providers.

Geographic exposure

Headquartered in San Francisco, California; no additional geographic breakdown supported by the filing excerpts provided.

Source: SEC 10-K, filed 2026-02-25

Industry: Services-Computer Processing & Data Preparation Peers: PROG Holdings Inc American Express Co Atlanticus Holdings Corp Encore Capital Group Inc Enova International Inc EZCORP Inc Green Dot Corp LendingClub Corp Sunlight Financial Holdings Inc. World Acceptance Corp