Olaplex Holdings Inc (NASDAQ: OLPX) is a hair care company that develops and sells bond-building and hair health products sold through professional salons, specialty retailers, and direct-to-consumer channels. Revenue comes from product sales across three channels: a professional channel (where licensed hairstylists use and recommend Olaplex treatments in-salon), a specialty retail channel, and a direct-to-consumer channel comprised of Olaplex.com and third-party e-commerce platforms. The brand is built on a pro-first model in which hairstylists introduce consumers to the product line, creating downstream demand for at-home versions of salon treatments. Products span bond repair treatments, wash care, after-shower care, and styling. Olaplex trades on the Nasdaq Global Select Market under the symbol OLPX, listed since September 30, 2021. Amanda Baldwin serves as Chief Executive Officer, and Catherine Dunleavy serves as Chief Operating Officer and Chief Financial Officer, per the 10-K filed March 5, 2026.

Revenue model

Transactional product sales across three channels: professional (salon treatments and pro-only products), specialty retail, and direct-to-consumer via Olaplex.com and third-party e-commerce platforms. No subscription or licensing model is described in the filing excerpts.

Products and services

Bond repair treatments (professional and at-home), wash care products, after-shower products, and styling products sold under the Olaplex brand. The professional channel includes Pro-only in-salon treatments; the consumer channel includes at-home versions of those treatments plus customized wash care and styling products.

Customers and end markets

Two primary customer types: licensed professional hairstylists (Pros) who purchase salon-use and retail-recommend products, and end consumers who purchase at-home hair care products through retail and DTC channels. End market is the broader hair care and hair health category.

Value-chain role

Brand owner and product developer. Manufacturing is outsourced to third-party contract manufacturers. Distribution relies on third-party logistics partners. Olaplex owns brand, formulation, and go-to-market strategy across professional, retail, and DTC channels.

Geographic exposure

The filing excerpts do not specify revenue by geography or name specific international markets.

Source: SEC 10-K, filed 2026-03-05

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