Reborn Coffee Inc (NASDAQ: REBN) is a specialty coffee company that operates retail stores, kiosks, and cafes serving specialty-roasted coffee and related food and beverage items. Revenue comes from direct retail sales at company-owned locations and, to a smaller extent, wholesale distribution and franchising. The company was founded in 2015 by Jay Kim, who serves as CEO, and is headquartered in California. As of December 31, 2025, Reborn Coffee operated 9 company-owned retail stores and 1 franchisee location in California, 1 store in Korea, and 1 store in Malaysia, for a total footprint of 12 locations. The company also operates a production and distribution center at its headquarters for roasting and processing coffee for both retail and wholesale channels. Reborn Coffee sources green coffee beans from international suppliers in Mexico, Ethiopia, Colombia, Guatemala, Brazil, and Honduras. As of April 22, 2026, the company had 8,213,455 shares of common stock outstanding and has never paid a cash dividend.

Revenue model

Transactional retail sales of coffee beverages, food items, and related products at company-owned stores and kiosks, supplemented by wholesale coffee distribution and franchise fees from one franchisee location (as of December 31, 2025).

Products and services

Specialty-roasted coffee beverages (including cold brew), handcrafted tea and other beverages, food items, and wholesale roasted coffee. The company sources, washes, roasts, and brews its own coffee beans, sourcing Arabica beans from Mexico, Ethiopia, Colombia, Guatemala, Brazil, and Honduras.

Customers and end markets

Retail consumers purchasing coffee and food at store locations in California, Korea, and Malaysia. Wholesale customers served through the company's production and distribution center. No customer concentration data disclosed in the filing excerpts.

Value-chain role

Vertically integrated specialty coffee operator: sources green coffee beans from international importers and exporters, roasts and processes coffee at its own production and distribution center, and sells directly to consumers through company-owned retail locations, kiosks, and one franchisee.

Geographic exposure

Primarily California-based, with 9 company-owned retail stores and 1 franchisee in California as of December 31, 2025. International presence includes 1 store in Korea and 1 store in Malaysia as of the same date.

Source: SEC 10-K, filed 2026-04-22

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