Reborn Coffee Inc
reborncoffee.comWhat Do They Do?
Runs coffee shops and kiosks serving specialty coffee, tea and food to consumers, and sells packaged coffee and tea to hotels, offices and hospitality groups.
10-K for FY2025, filed Apr 22, 2026We are a high growth operator and franchisor of retail locations and kiosks that focus on serving high quality, specialty-roasted coffee.…View ↗
We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of…View ↗
Today, we sell a variety of our coffee and tea products through both enterprise (B2B) and direct-to-consumer (DTC) channels. Our B2B…View ↗
How Do They Make Money?
Store customers pay when they buy drinks and food; wholesale buyers pay when products are delivered. Licensees pay for branded-store rights and ongoing support over the agreement term; logistics customers pay for delivered shipment services after invoicing.
10-K for FY2025, filed Apr 22, 2026Retail store revenues are recognized at the point of sale when payment is tendered. Retail store revenues are reported net of sales, use…View ↗
Wholesale and online revenues are recognized when products are delivered and title passes to the customer or to wholesale distributors.…View ↗
Service income is primarily derived from Reborn Logistics’ freight forwarding and logistics services. The Company recognizes service…View ↗
The Company has entered into license agreements that allow licensees to operate and market Reborn Coffee branded stores and products under…View ↗
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10-K for FY2025, filed Apr 22, 2026
FY2025 revenue by product or service ↗
$8.1M
-
10-K for FY2025, filed Apr 22, 2026
$8.1M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Stores
Sold outright
10-K for FY2025, filed Apr 22, 2026 |
74% |
Stores, FY2025
$6M Sources
|
Sold outright |
|
Wholesale and online
Sold outright
|
1.4% |
Wholesale and online, FY2025
$113.6K Sources
|
Sold outright |
|
Service income – related party
Sold outright
10-K for FY2025, filed Apr 22, 2026 |
11% |
Service income – related party, FY2025
$929K Sources
|
Sold outright |
|
License income
Licensed
10-K for FY2025, filed Apr 22, 2026 |
14% |
License income, FY2025
$1.1M Sources
|
Licensed |
Who Are Their Customers?
Consumers buy drinks and food at its cafes and products through its online store and third-party retailers; hotels, offices and hospitality groups buy coffee and tea through the business-to-business channel.
10-K for FY2025, filed Apr 22, 2026We continually innovate in the way we serve coffee. At our cafes, we serve customers our award-winning coffee through cold brew taps in…View ↗
We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of…View ↗
Today, we sell a variety of our coffee and tea products through both enterprise (B2B) and direct-to-consumer (DTC) channels. Our B2B…View ↗
On the consumer side, we have significantly expanded our online sales presence, including through Amazon, our own reborncoffee.com…View ↗
Do Revenues Turn Into Profits?
No. It lost $9.1M in FY2025.
10-K for FY2025, filed Apr 22, 2026
−$5.8MView ↗
10-K for FY2025, filed Apr 22, 2026
−$9.1MView ↗
10-K for FY2025, filed Apr 22, 2026
−$6.6MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Sep 14, 2026
−$2.6MView ↗
- ▼ −51% (Loss)
- vs −$5.3M in Q2 FY2025
10-Q for Q2 FY2026, filed Sep 14, 2026
Open tableView ↗
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Sep 2, 2026
Nasdaq notified Reborn that it failed a continued-listing rule
The notice followed a late quarterly report; it did not immediately affect the stock's listing, and the company said it would seek compliance.
Sources
8-K, filed Sep 2, 2026
On August 27, 2026, Reborn Coffee, Inc. (the “Company”) received a notice (the “Notice”) from Nasdaq Listing Qualifications (“Nasdaq”)…View ↗
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Aug 12, 2026
Reborn agreed to import and supply agricultural products through Mighty Oak
The agreement guarantees a minimum annual import and supply volume of $20,000,000, with Mighty Oak supplying products to major U.S. markets and retailers.
Sources
8-K, filed Aug 12, 2026
The annual supply and import volume under the Agreement is guaranteed at a minimum of $20,000,000, and both parties are obligated to…View ↗
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Jun 10, 2026
Jung Jae Lim became CEO after Jay Kim resigned
Lim assumed full CEO responsibilities after Kim's resignation took effect.
Sources
8-K, filed Jun 10, 2026
On June 4, 2026, Jay Kim notified the Board of Directors (the “Board”) of Reborn Coffee, Inc. (the “Company”) of his resignation as…View ↗
Growing. Revenue grew 3.6x in 4 years, from $2.3M in FY2021 to $8.1M in FY2025, about 37% a year.
Added logistics services
The older report describes coffee retail and wholesale distribution; the latest also describes freight forwarding and logistics services through Reborn Logistics.
10-K for FY2022, filed Apr 11, 2023
Expanded sales channels
The older report presented hotel and online retail partnerships as areas to expand; the latest describes hotel supply, Amazon, its own online store and third-party retail channels in operation.
10-K for FY2022, filed Apr 11, 2023 10-K for FY2025, filed Apr 22, 2026Today, we sell a variety of our coffee and tea products through the enterprise, or commercial, channel, which we refer to as “B2B”, as well…View ↗
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