TruGolf Holdings Inc
ir.trugolf.comWhat Do They Do?
Sells indoor golf simulators, launch monitors, and simulation software to residential and commercial customers.
10-K for FY2025, filed Apr 15, 2026Today, we offer a portfolio of golf technology products designed to help users play, improve, and enjoy golf in indoor environments. Our…View ↗
Our software ecosystem includes E6 CONNECT and E6 GOLF. E6 CONNECT supports practice, course play, mini-games, online events, and…View ↗
We currently operate through three principal business channels: (i) the design, manufacture, marketing and sale of indoor golf simulator…View ↗
How Do They Make Money?
Customers buy golf simulator systems, typically with hardware and software; payment is tied to installation and customer acceptance, or to hardware delivery when a third party installs them. They also buy software subscriptions, paid for over the subscription term.
10-K for FY2025, filed Apr 15, 2026
-
10-K for FY2025, filed Apr 15, 2026
FY2025 revenue by product or service ↗
$18.9M
-
10-K for FY2025, filed Apr 15, 2026
$18.9M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Golf Simulators
Sold outright
10-K for FY2025, filed Apr 15, 2026 |
78% |
Golf Simulators, FY2025
$14.7M Sources
|
Sold outright |
|
Content Software Subscriptions
Recurring
10-K for FY2025, filed Apr 15, 2026 |
20% |
Content Software Subscriptions, FY2025
$3.7M Sources
|
Recurring |
|
Franchise Revenue
Mix
|
0.1% |
Franchise Revenue, FY2025
$13.1K Sources
|
Mix |
|
Other
|
2.5% |
Other, FY2025
$473.6K Sources
|
Who Are Their Customers?
Customers buy directly from the internal sales team or through resellers, installers, and distribution partners. Target markets include golf courses and clubs, home builders, and commercial, education, and government organizations.
10-K for FY2025, filed Apr 15, 2026Our sales operations are centralized at our corporate headquarters in Centerville, Utah. Our internal sales team is responsible for…View ↗
Our sales strategy is focused on customer segments that we believe are aligned with demand for our hardware, software and facility…View ↗
In addition to our internal sales operations, we maintain and continue to expand a network of resellers, installers, and distribution…View ↗
Do Revenues Turn Into Profits?
No. It lost $15.2M in FY2025.
10-K for FY2025, filed Apr 15, 2026
−$6.1MView ↗
10-K for FY2025, filed Apr 15, 2026
−$15.2MView ↗
10-K for FY2025, filed Apr 15, 2026
−$1.9MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 14, 2026
−$447.8KView ↗
- ▼ −87% (Loss)
- vs −$3.3M in Q2 FY2025
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Sep 8, 2026
Amends terms of planned Polymath acquisition
The amendment fixes the preferred-stock amount and sets its conversion terms.
Sources
8-K, filed Sep 9, 2026
As previously disclosed, on August 17, 2026, TruGolf Holdings, Inc., a Nevada corporation (the “Company”), entered into an Acquisition…View ↗
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Aug 21, 2026
Receives Nasdaq notice of equity-rule noncompliance
The shares continued trading while TruGolf evaluated a plan to regain compliance.
Sources
8-K, filed Aug 21, 2026
On August 19, 2026, TruGolf Holdings, Inc. (the “Company”) received a written notification from the Listing Qualifications Department of…View ↗
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Aug 18, 2026
Agrees to acquire Polymath Research
Polymath would become a wholly owned subsidiary, subject to closing conditions.
Sources
8-K, filed Aug 18, 2026
On August 17, 2026, TruGolf Holdings, Inc., a Nevada corporation (the “Company”), entered into an Acquisition Agreement (the “Acquisition…View ↗
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May 6, 2026
Appoints Steven Passey as chief financial officer
Sources
8-K, filed May 6, 2026
On May 1, 2026, TruGolf Holdings, Inc. (the “Company”) entered into an employment letter (the “Employment Letter”) with Steven Passey to…View ↗
From blank check to golf technology
The older report describes a blank-check company seeking a business combination, while the latest describes a golf-technology business selling simulators, launch monitors, and software.
10-K for FY2022, filed Jun 24, 2022 10-K for FY2025, filed Apr 15, 2026We are a blank check company incorporated on July 8, 2020 as a Delaware corporation and formed for the purpose of effecting a merger…View ↗
Who Do They Compete With?
Competes with TrackMan, Full Swing, Foresight, Golfzon, Uneekor, Garmin, FlightScope, SkyTrak, and Voice Caddie
10-K for FY2025, filed Apr 15, 2026We operate in a highly competitive market for golf simulation hardware, launch monitors, simulator software, and related commercial…View ↗
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