BARK, Inc. is a dog-centric company, engaged in making products, services, and content for dogs. The company is headquartered in New York City, New York and currently employs 708 full-time employees. The company went IPO on 2020-11-11. The firm is a vertically integrated, omnichannel brand serving dogs across two key categories: toys & accessories and consumables. All of its products are designed, developed, and branded BARK. The firm's segments include direct to consumer and commerce. Its products are sold Direct-to-Consumer (DTC) and through its network of retail partners. The company offers BarkBox and Super Chewer, which are subscription products that feature monthly themed boxes of BARK toys and treats that are delivered directly to a dog’s home. Customers have the option to subscribe to these products on a one-month, six months, or twelve-month basis. The company offers its customers incremental products via ATB, which allows it to cross-sell customers its full portfolio of products, including kibble, treats, toppers, dental, and more. Its toys category also includes revenue derived from the sale of other products, such as beds, leashes, apparel, and other miscellaneous products.