Groupon Inc (NASDAQ: GRPN) is a global two-sided marketplace company that connects consumers to merchants across local services, goods, and travel categories. Revenue is earned on a commission basis when Groupon sells goods or services on behalf of third-party merchants, and also includes commissions from digital coupons accessed through its properties. The company operates in two segments, North America and International, and is accessible through mobile applications and localized groupon.com websites in thirteen countries. For FY2025, total revenue was $498.4M, down from $492.6M in FY2024 at the consolidated level, with North America contributing $112.6M in segment revenue and International contributing the remainder. Local services represented the largest revenue category at $97.5M in the North America segment for FY2025, compared to $99.3M in FY2024. Approximately 84% of global transactions were completed on mobile devices for the year ended December 31, 2025. Groupon was founded and operates with a transactional marketplace model, generating gross profit of $452.5M in FY2025 versus $444.3M in FY2024.

Revenue model

Transactional commission model: Groupon earns a commission on each sale of goods or services completed through its marketplace on behalf of third-party merchants. Additional commission revenue comes from customers using digital coupons accessed via Groupon's digital properties. No subscription fees are disclosed in the filing excerpts.

Products and services

Three revenue categories: Local (FY2025 North America segment revenue $97.5M), Goods ($9.6M), and Travel ($5.5M). Consumer-facing products include deal vouchers with unique redemption codes and digital coupons. The marketplace is accessible via mobile applications and localized groupon.com websites.

Customers and end markets

Two customer groups: consumers seeking discounted local services, goods, and travel experiences; and merchants seeking customer acquisition and demand generation. End markets include local services and experiences, physical goods, and travel. No customer concentration data disclosed in the filing excerpts.

Value-chain role

Marketplace intermediary. Groupon sits between merchants and consumers, handling transaction processing, voucher issuance, digital coupon distribution, and customer marketing. It does not manufacture goods or directly deliver services.

Geographic exposure

Two reportable segments: North America and International. Consumer-facing websites operate in thirteen countries as of the 10-K filed March 10, 2026. North America segment FY2025 revenue was $112.6M; International segment FY2025 revenue was $385.8M (derived from consolidated total of $498.4M less North America).

Source: SEC 10-K, filed 2026-03-10

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