Groupon, Inc.
groupon.comWhat Do They Do?
Connects consumers with merchants through online marketplaces offering local services and experiences, goods, and travel.
10-K for FY2025, filed Mar 10, 2026Groupon is a global scaled two-sided marketplace that connects consumers to merchants. Consumers access our marketplace through our mobile…View ↗
Local. Our Local category includes experiences and services from local and national merchants, and other revenue sources that are primarily…View ↗
Goods. In our Goods category, we earn revenue from transactions in which third-party merchants sell products to customers through our…View ↗
Travel. Through our Travel category, we feature travel experiences at both discounted and market rates, including hotels, airfare and…View ↗
How Do They Make Money?
Most revenue comes from North America; there and in International, customers buy vouchers for merchant goods or services, and Groupon keeps a commission when each sale is complete and the voucher is available. It also earns commissions on digital-coupon purchases and advertising fees for placements over the agreed period.
10-K for FY2025, filed Mar 10, 2026
-
10-K for FY2025, filed Mar 10, 2026
FY2025 revenue by reportable segment ↗
$498.4M
-
10-K for FY2025, filed Mar 10, 2026
$498.4M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
North America
Sold outright
10-K for FY2025, filed Mar 10, 2026 |
77%
FY2022: 73%
|
North America, FY2025
$385.8M Sources
|
Sold outright |
|
International
Sold outright
10-K for FY2025, filed Mar 10, 2026 |
23%
FY2022: 27%
|
International, FY2025
$112.6M Sources
|
Sold outright |
Who Are Their Customers?
Consumers shop for local services and experiences, goods, and travel through Groupon’s websites and mobile apps. Third-party merchants sell through the marketplace, while some retailer purchases generate commissions through digital coupons.
10-K for FY2025, filed Mar 10, 2026Groupon is a global scaled two-sided marketplace that connects consumers to merchants. Consumers access our marketplace through our mobile…View ↗
Revenue is earned through transactions during which we generate commissions by selling goods or services on behalf of third-party…View ↗
Local. Our Local category includes experiences and services from local and national merchants, and other revenue sources that are primarily…View ↗
Goods. In our Goods category, we earn revenue from transactions in which third-party merchants sell products to customers through our…View ↗
Travel. Through our Travel category, we feature travel experiences at both discounted and market rates, including hotels, airfare and…View ↗
Our customers access our online local commerce marketplaces through our mobile applications and our websites. Our applications and mobile…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $83.5M in FY2025, but brought in more cash than it spent: $49.9M of free cash flow.
10-K for FY2025, filed Mar 10, 2026
$23.6MView ↗
10-K for FY2025, filed Mar 10, 2026
−$83.5MView ↗
10-K for FY2025, filed Mar 10, 2026
$49.9MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 6, 2026
−$1.8MView ↗
- ▼ Now a loss
- vs $20.3M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
-
May 26, 2026
Groupon raises its full-year Adjusted EBITDA guidance
The increase came with a restructuring plan that could eliminate up to 400 positions globally.
Sources
8-K, filed May 26, 2026
On May 21, 2026, the Board of Directors of Groupon, Inc. (the “Company”), a Delaware Company, approved a restructuring plan relating to the…View ↗
Shrinking. Revenue fell 48% in 4 years, from $967.1M in FY2021 to $498.4M in FY2025, about 15% a year.
Loading...
