Grove Collaborative Holdings Inc

grove.co

What Do They Do?

Sells curated natural household, beauty and personal care products from third-party brands, alongside its own brands, to consumers through its website and mobile app.

How Do They Make Money?

Customers buy Grove and third-party products on the website or app and pay when orders ship. They can also pay an annual fee for VIP membership.

revenue

Segment	Share	Revenue	How money arrives
Grove Brands Sold outright	41% FY2022: 48%		Sold outright
Third-party products Sold outright	59% FY2022: 52%		Sold outright

Who Are Their Customers?

Consumers shop directly through Grove’s website and app, and through select ecommerce and digital partners.

Do Revenues Turn Into Profits?

No. It lost $11.7M in FY2025.

Operating income, FY2025

−7% of revenue

▼ −50% (Loss) vs FY2024 (−$22.5M, −11%)

Net income, FY2025

−7% of revenue

▼ −57% (Loss) vs FY2024 (−$27.4M, −13%)

Free cash flow, FY2025

−5% of revenue

▼ −29% (Loss) vs FY2024 (−$11.5M, −6%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▼ −17%; vs $44M in Q2 FY2025
Net income: ▼ −75% (Loss); vs −$3.6M in Q2 FY2025

Third-party products share of revenue vs 59.5% in Q2 FY2025

Aug 11, 2026 NYSE notified Grove that it failed a continued-listing standard Grove must submit a plan within 45 days showing how it expects to return to compliance within nine months.
Aug 6, 2026 Grove reaffirmed its full-year financial guidance Revenue guidance remains $142.5 million to $152.5 million, with adjusted EBITDA at breakeven to positive low single digit millions.
Jun 24, 2026 CFO Tom Siragusa announced plans to resign He gave notice of his intent to resign as CFO and employee effective August 16, 2026, to pursue another opportunity.
May 7, 2026 Grove raised its full-year outlook It raised net revenue guidance to $142.5 million to $152.5 million and adjusted EBITDA guidance to breakeven to positive low single digit millions.

Shrinking. Revenue fell 55% in 4 years, from $383.7M in FY2021 to $173.7M in FY2025, about 18% a year.

Retail wind-down The earlier report described expansion into brick-and-mortar retail alongside direct sales. The latest report says Grove completed that wind-down and continues to pursue sales through third-party ecommerce platforms.

Revenue over time

Grove Brands Third-party products

$500M$250M$0

FY2021 FY2022 FY2023 FY2024 FY2025

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