1-800-Flowers.Com Inc

1800flowers.com

What Do They Do?

Sells flowers, personalized gifts and gourmet foods to consumers, and provides services and supplies to professional florists.

How Do They Make Money?

Consumers pay for online and phone orders, typically before shipment; retail buyers pay at checkout. Florists pay monthly membership and per-order fees, while wholesale buyers typically pay within 30 days under their sales terms.

revenue

Segment	Share	Revenue	How money arrives
E-commerce Sold outright	85% FY2023: 86%		Sold outright
Other	15% FY2023: 14%

Who Are Their Customers?

Consumers order through the company's websites or by phone, with many floral orders fulfilled by member florists. Professional florists buy BloomNet services and supplies; wholesale customers buy products for resale.

Do Revenues Turn Into Profits?

No. It lost $134.8M in FY2026.

Operating income, FY2026

−8% of revenue

▼ −38% (Loss) vs FY2025 (−$204.8M, −12%)

Net income, FY2026

−9% of revenue

▼ −33% (Loss) vs FY2025 (−$200M, −12%)

Free cash flow, FY2026

−1% of revenue

▼ −81% (Loss) vs FY2025 (−$67.8M, −4%)

How Are They Changing?

Shrinking. Revenue fell 32% in 4 years, from $2.2B in FY2022 to $1.5B in FY2026, about 9% a year.

Greeting cards and premium chocolate Adds a greeting-card business and a premium chocolate brand to its gifting portfolio.

Revenue over time

E-commerce Other

$2.5B$1.3B$0

FY2022 FY2023 FY2024 FY2025 FY2026

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