1-800-Flowers.com Inc (NASDAQ: FLWS) is a gifting and floral products company that sells flowers, gourmet food, gift baskets, and specialty confections through direct-to-consumer e-commerce and phone channels. Revenue is transactional, generated when customers purchase gifts across three operating segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. Total net revenues were $1.69B for the fiscal year ended June 29, 2025, down 8.0% from $1.83B in the fiscal year ended June 30, 2024. The company is headquartered in Jericho, NY and was founded in 1976 by James F. McCann, who currently serves as Executive Chairman. Adolfo Villagomez serves as CEO. Consumer Floral & Gifts contributed $776.8M in net revenues (FY2025), Gourmet Foods & Gift Baskets contributed $810.9M, and BloomNet contributed $98.7M. The company recorded a net loss of $200.0M in FY2025, including $143.8M in goodwill and intangible impairment charges, and Adjusted EBITDA of $29.2M.

Revenue model

Transactional direct-to-consumer sales of floral arrangements, gourmet food products, and gift items via e-commerce and phone ordering. BloomNet generates revenue by providing fulfillment network services and products to florist members. Corporate gifting provides an additional revenue stream for business customers.

Products and services

Consumer Floral & Gifts: fresh-cut flowers and floral arrangements under the 1-800-Flowers.com brand. Gourmet Foods & Gift Baskets: premium fruit and food gifts (Harry & David), baked goods (Cheryl's Cookies, Mrs. Beasley's, Wolferman's Bakery), popcorn and snacks (The Popcorn Factory), seafood (Vital Choice), citrus (Cushman's), chocolate (Simply Chocolate, Scharffen Berger acquired July 1, 2024, Moose Munch), and gourmet gift baskets (1-800-Baskets.com, DesignPac). BloomNet: florist network fulfillment services and products.

Customers and end markets

Individual consumers purchasing gifts for celebratory and seasonal occasions. Business customers purchasing customizable corporate gifts, including personalized tins with corporate logos. Florist members using the BloomNet fulfillment network.

Value-chain role

Vertically integrated in certain segments, including manufacturing and production of gourmet food products under the Harry & David brand. Acts as a direct-to-consumer retailer and multi-channel order aggregator. BloomNet operates as a wholesale supplier and fulfillment network intermediary for independent florists.

Geographic exposure

Primary operations in the United States. Headquarters at Two Jericho Plaza, Suite 200, Jericho, NY 11753.

Source: SEC 10-K, filed 2025-09-05

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