Grove Collaborative Holdings, Inc. engages in the development and sale of household, personal care, beauty, and other consumer products. The company is headquartered in San Francisco, California and currently employs 408 full-time employees. The company went IPO on 2021-03-23. The firm use its connection with consumers to create and curate authentic, disruptive brands and products. The company creates and curates more than 200 high-performing eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby and pet care products serving millions of households across the United States. Its omnichannel distribution strategy enables it to reach consumers where they want to shop. The company operates an online direct-to-consumer Website and mobile application (DTC platform) where it both sell its Grove-owned brands (Grove Brands) and partners with other natural and mission-based consumer packaged goods (CPG) brands, providing consumers the selection of curated products across many categories and brands. Its flagship brand is The Grove Co. Its incubator brand portfolio includes Peach, Rooted Beauty, Superbloom and Honu. The firm also offers third-party brands.