Loyalty Ventures, Inc. engages in the provision of tech-enabled, data-driven consumer loyalty solutions. The company is headquartered in Dallas, Texas and currently employs 1,400 full-time employees. The company went IPO on 2021-10-26. The firm's solutions are focused on helping partners achieve their strategic and financial objectives. The firm designs loyalty solutions around clients' needs and goals, which can be both transactional and emotional. The company helps financial services providers, retailers, and other consumer-facing businesses create and enhance customer loyalty across multiple touch points, such as traditional, digital, mobile, and emerging technologies. Its operating business is divided into two segments, such as the Air Miles Reward Program segment and the BrandLoyalty segment, which provide coalitions and campaign-based loyalty programs. The firm's AIR MILES Reward Program is a loyalty platform, combining technology, data/analytics, and other solutions to help its clients (sponsors) engagement by consumers (collectors) with their brand. BrandLoyalty is a provider of campaign-based loyalty solutions.