Harte Hanks Inc
hartehanks.comWhat Do They Do?
Provides marketing and customer-care services, and handles product fulfillment and logistics for businesses and brands.
10-K for FY2025, filed Mar 17, 2026Harte Hanks is a leading customer and brand experience company operating in six service categories - data, marketing, sales, customer care…View ↗
Our clients need help enabling their journey to growth, to transformation, to customer centricity, to product success and to AI powered…View ↗
We work in partnership with our clients to provide them with: data-driven analytics and actionable insights from research; robust…View ↗
Our fulfillment and logistics services are designed to meet the diverse and dynamic needs of businesses across industries, ensuring that…View ↗
How Do They Make Money?
Fulfillment and logistics customers are generally billed per transaction for fulfillment-center work; some other services are billed over time or when delivered. Customer-care clients pay for ongoing service or per-transaction work, while Revenue Solutions customers pay for projects as work progresses and for data services, including monthly data hosting.
10-K for FY2025, filed Mar 17, 2026Performance obligations offered within this revenue stream may be satisfied either over time or at a point in time. Over time performance…View ↗
Performance obligations are stand-ready obligations and are satisfied over time. With regard to account management and SaaS, we use a…View ↗
Most revenue solutions performance obligations are satisfied over time and often offered on a project basis. We have concluded that the…View ↗
These performance obligations, including services rendered to build a custom database, database hosting services, customer or target…View ↗
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10-K for FY2025, filed Mar 17, 2026
FY2025 revenue by reportable segment ↗
$159.6M
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10-K for FY2025, filed Mar 17, 2026
$159.6M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Revenue Solutions
|
22% |
Revenue Solutions, FY2025
$35.1M Sources
|
|
|
Customer Care
|
31%
FY2022: 33%
|
Customer Care, FY2025
$50.1M Sources
|
|
|
Fulfillment & Logistics Services
Mix
10-K for FY2025, filed Mar 17, 2026 |
47%
FY2022: 42%
|
Fulfillment & Logistics Services, FY2025
$74.4M Sources
|
Mix |
Who Are Their Customers?
Large multinational enterprises, small and midsized businesses, and government organizations buy through Harte Hanks' sales team, which also offers existing clients additional services.
10-K for FY2025, filed Mar 17, 2026
10-K for FY2025, filed Mar 17, 2026
Our top customer represented 10.5% and 9.4% of total revenue for the years ended December 31, 2025 and 2024, respectively.View ↗
Do Revenues Turn Into Profits?
No. It lost $811K in FY2025.
10-K for FY2025, filed Mar 17, 2026
$386KView ↗
10-K for FY2025, filed Mar 17, 2026
−$811KView ↗
10-K for FY2025, filed Mar 17, 2026
−$4.5MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 14, 2026
−$5MView ↗
- ▲ +1393% (Loss)
- vs −$335K in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 14, 2026
Open tableView ↗
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Sep 15, 2026
Board reaffirms Star merger after receiving other acquisition proposals
The go-shop period ended; the company remains subject to the merger agreement.
Sources
8-K, filed Sep 15, 2026
September 15, 2026 – Harte Hanks, Inc. (“Harte Hanks” or the “Company”) announced today the expiration of the “Go-Shop Period” set forth in…View ↗
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Aug 19, 2026
Star Equity agreed to acquire Harte Hanks
Shareholders may elect cash or Star preferred shares under the merger terms.
Sources
8-K, filed Aug 19, 2026
CHELMSFORD, MA / ACCESS Newswire / August 14, 2026 / Harte Hanks, Inc. (NASDAQ:HHS) ("Harte Hanks" or the "Company") and Star Equity…View ↗
Shrinking. Revenue fell 18% in 4 years, from $194.6M in FY2021 to $159.6M in FY2025, about 5% a year.
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