Harte Hanks Inc (NASDAQ: HHS) is a customer experience services company that provides marketing, fulfillment, and contact center solutions to business clients across multiple industries. The company earns revenue through service fees charged for three segments: Revenue Solutions (marketing services and demand generation), Fulfillment & Logistics Services (physical product fulfillment and distribution), and Customer Care (contact center and support services). Incorporated in Delaware in 1970 and tracing its origins to a Texas newspaper business founded in the early 1920s, Harte Hanks went public on NYSE in 1972, went private in 1984, relisted in 1993, moved to OTCQX in July 2020, and uplisted to Nasdaq in December 2021. Total revenue was $159.6 million for FY2025, down 13.9% from $185.2 million in FY2024, with Fulfillment & Logistics Services the largest segment at $74.4 million, Customer Care at $50.1 million, and Revenue Solutions at $35.1 million. The company reported net losses in both FY2025 and FY2024.

Revenue model

Fee-for-service model across three segments: Revenue Solutions (marketing, data analytics, demand generation), Fulfillment & Logistics Services (print and product fulfillment, logistics), and Customer Care (contact center operations). Client contracts are generally cancellable on short notice and do not require minimum volume or revenue commitments, making revenue transactional rather than recurring by contractual obligation.

Products and services

Services include data and analytics (audience segmentation, predictive modeling, the proprietary DataView data mart with over 1,500 attributes, and the Audience Finder intent data tool), research and intelligence, omnichannel marketing strategy, demand generation, contact center and customer care operations, and physical product fulfillment and logistics. Proprietary software includes NexTOUCH (supporting print and product fulfillment) and Allink 360 (supporting product fulfillment operations). End markets served include B2B technology and services (cloud, SaaS) and others listed in the 10-K filing dated 2026-03-17.

Customers and end markets

Clients span B2B technology and services (including cloud and SaaS providers) and additional industries cited in the FY2025 10-K. The filing does not disclose specific customer names, customer counts, or revenue concentration percentages for top clients. Client agreements are generally cancellable on short notice without minimum volume requirements.

Value-chain role

Harte Hanks functions as an outsourced marketing, fulfillment, and customer care partner sitting between brand clients and their end customers. It handles data strategy, audience targeting, campaign execution, physical product distribution via proprietary NexTOUCH and Allink 360 platforms, and inbound and outbound contact center operations on behalf of client brands.

Geographic exposure

The company operates internationally, with its DataView tool covering B2C data for the USA and B2B data globally. The 10-K filed 2026-03-17 does not provide a specific revenue breakdown by geography.

Source: SEC 10-K, filed 2026-03-17

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