National Cinemedia Inc
investor.ncm.comWhat Do They Do?
Sells cinema-screen, theater-lobby and digital advertising to national, regional and local businesses.
10-K for FY2025, filed Feb 26, 2026
How Do They Make Money?
National and regional advertising is priced by audience views, while local advertising is sold by screen and week; NCM earns money as the ads run. Customers are invoiced after contracts are processed, with payment due within 30 days, either upfront or in agreed installments.
10-K for FY2025, filed Feb 26, 2026
$243.2M
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10-K for FY2025, filed Feb 26, 2026
$243.2M ↗
Who Are Their Customers?
National, regional and local businesses buy advertising on theater screens, in lobbies and across digital and out-of-home channels; national campaigns are also sourced through large advertising agencies.
10-K for FY2025, filed Feb 26, 2026We derive revenue primarily from selling advertising to national, regional and local businesses through The Noovie Show and the CineLife…View ↗
Concentration of Credit Risk and Significant Customers—The risk of credit loss related to the Company's trade receivables and unbilled…View ↗
The Company derives revenue principally from the sale of advertising to national, regional and local businesses in Noovie®, our cinema…View ↗
10-K for FY2025, filed Feb 26, 2026
Concentration of Credit Risk and Significant Customers—The risk of credit loss related to the Company's trade receivables and unbilled…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $10.6M in FY2025, but brought in more cash than it spent: $2.8M of free cash flow.
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 11, 2026
−$9.9MView ↗
- ▼ −7% (Loss)
- vs −$10.7M in Q2 FY2025
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Aug 11, 2026
Agreed to acquire Captivate
The $275.0 million deal is expected to close in the second half of 2026, subject to customary closing conditions.
Sources
8-K, filed Aug 11, 2026
On August 10, 2026, NCM Holdings, LLC (the “Buyer”), a wholly-owned subsidiary of National CineMedia, Inc. (the “Company”), entered into a…View ↗
Flat. Revenue was $243.2M in FY2025, about the same as the $249.2M of FY2022.
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