AKA Brands Holding Corp

aka-brands.com

What Do They Do?

Sells women's fashion and streetwear through online and retail brands to fashion-conscious shoppers.

How Do They Make Money?

The company makes money selling apparel on its websites, in stores, through third-party marketplaces and to wholesale partners. Online sales are tied to handing goods to a carrier; store sales occur at checkout.

FY2025 revenue

Who Are Their Customers?

Shoppers mainly buy directly through the brands’ websites and stores; they can also buy through marketplaces and retail partners, including Nordstrom and Amazon.

Do Revenues Turn Into Profits?

No. It lost $31.4M in FY2025.

Operating income, FY2025

−3% of revenue

▲ +75% (Loss) vs FY2024 (−$10.3M, −2%)

Net income, FY2025

−5% of revenue

▲ +21% (Loss) vs FY2024 (−$26M, −5%)

Free cash flow, FY2025

0% of revenue

▼ −94% (Loss) vs FY2024 (−$10.9M, −2%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▼ 0%; vs $160.5M in Q2 FY2025
Net income: ▼ −96% (Loss); vs −$3.6M in Q2 FY2025

Aug 5, 2026 Reiterated 2026 outlook and issued third-quarter outlook The full-year outlook includes net sales of $625–$635 million and adjusted EBITDA of $30–$32 million.
May 12, 2026 Raised full-year adjusted EBITDA outlook The adjusted EBITDA outlook rose to $30–$32 million from $27–$29 million; the net sales outlook remained $625–$635 million.

Flat. Revenue was $600.2M in FY2025, about the same as the $562.2M of FY2021.

Broader sales channels Princess Polly and Petal & Pup have expanded beyond online selling into stores and wholesale or marketplace partnerships; the earlier description called Petal & Pup online-only and described broader channel expansion as planned.

Merchandising approach The earlier description applied the test-and-repeat approach to the women's brands; the latest description says Culture Kings is adopting that approach too.

Portfolio change Rebdolls left the portfolio after being sold back to its founder; the current brand portfolio lists Princess Polly, Culture Kings, Petal & Pup and mnml.

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