Hour Loop Inc (NASDAQ: HOUR) is a U.S. e-commerce company that sells consumer products through Amazon's marketplace. Revenue is transactional, generated from direct product sales to retail consumers via Amazon, with fulfillment handled through Fulfillment by Amazon (FBA). As of March 18, 2026, Hour Loop ranked number 25 on Marketplace Pulse's Top Amazon Marketplace Sellers list by positive reviews received in the prior 30 days among U.S. sellers. The company sources inventory from China and manages pricing through a proprietary automated repricing tool that syncs competing Amazon offers, tracks inventory age, FBA fees, and seasonality, then adjusts prices in real time. Total comprehensive income was $1,774,116 for the year ended December 31, 2025, compared to $631,803 for the year ended December 31, 2024. Cash from operations was $2,581,256 for FY2025, compared to $313,140 for FY2024. Cash on hand was $3,792,033 as of December 31, 2025.

Revenue model

Transactional product sales to retail consumers through Amazon's marketplace, fulfilled via FBA. Pricing is managed by an internally developed automated repricing system targeting gross margin optimization against competing Amazon sellers.

Products and services

Consumer goods sold through Amazon's U.S. marketplace. Products are sourced primarily from China. Specific product categories are not named in the filing excerpts. The company uses a proprietary automated repricing tool to manage sell prices across its SKU catalog.

Customers and end markets

U.S. retail consumers with internet access, reached through Amazon's marketplace. The company describes its total addressable market as all U.S. residents with internet access, including both repeat customers and new online shoppers.

Value-chain role

Third-party Amazon marketplace seller and retailer. Sits between product suppliers (primarily China-based) and end consumers. Relies on Amazon FBA for fulfillment and logistics. Operates no proprietary retail storefront.

Geographic exposure

United States retail market, per the 10-K filed 2026-03-24. Inventory sourced from China, with supply chain exposure to U.S.-China trade policy.

Source: SEC 10-K, filed 2026-03-24

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