Hour Loop Inc
hourloop.comWhat Do They Do?
Resells home and garden décor, toys, and kitchenware to online shoppers through online marketplaces.
10-K for FY2025, filed Mar 24, 2026
How Do They Make Money?
Buys merchandise in bulk from brands or manufacturers and resells it online, earning the difference between the wholesale purchase price and the selling price. Customers buy through online marketplaces, which fulfill orders and collect payment on the company’s behalf.
10-K for FY2025, filed Mar 24, 2026
$142.4M
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10-K for FY2025, filed Mar 24, 2026
$142.4M ↗
Who Are Their Customers?
Online shoppers buy the merchandise through Amazon, which fulfills orders and collects payment on the company’s behalf; sales through its own website and other marketplaces are negligible.
10-K for FY2025, filed Mar 24, 2026We are an online retailer engaged in e-commerce retailing in the U.S. market. We have operated as a third-party seller on www.amazon.com…View ↗
There are three main types of business models on Amazon: wholesale, private label and retail arbitrage. Our business model is wholesale…View ↗
The Company maintains reserves for potential credit losses on customer accounts when deemed necessary. Significant customers are those…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 1 cent of every revenue dollar as net income in FY2025 and turned 2 cents into free cash flow.
10-K for FY2025, filed Mar 24, 2026
$2.5MView ↗
10-K for FY2025, filed Mar 24, 2026
$1.7MView ↗
10-K for FY2025, filed Mar 24, 2026
$2.5MView ↗
How Are They Changing?
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Aug 11, 2026
Reaffirmed 2026 revenue and net income guidance
The company expects 2026 net revenue of $143.0 million to $163.0 million and net income of $0.75 million to $1.5 million.
Sources
8-K, filed Aug 11, 2026
Hour Loop reaffirms its guidance for the full year, anticipating 2026 net revenue to be in the range of $143.0 million to $163.0 million…View ↗
Growing. Revenue grew 2.3x in 4 years, from $62.8M in FY2021 to $142.4M in FY2025, about 23% a year.
Marketplace presence
The older report described selling through eBay and Etsy as well as Walmart. The latest report describes Walmart but no longer lists eBay or Etsy among the marketplaces in its business overview.
10-K for FY2022, filed Mar 31, 2023 10-K for FY2025, filed Mar 24, 2026We are an online retailer engaged in e-commerce retailing in the U.S. market. We have operated as a third-party seller on www.amazon.com…View ↗
We are an online retailer engaged in e-commerce retailing in the U.S. market. We have operated as a third-party seller on www.amazon.com…View ↗
Who Do They Compete With?
Competes with Amazon Retail
10-K for FY2025, filed Mar 24, 2026Our key competitor is Amazon Retail. Amazon Retail frequently buys from the same brands we sell and sells them at a loss. Amazon Retail…View ↗
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