Lulu's Fashion Lounge Holdings Inc
investors.lulus.comWhat Do They Do?
Sells modern, feminine women’s clothing for Gen Z and Millennial shoppers, primarily through its digital storefront, with wholesale offerings through retailers.
10-K for FY2025, filed Mar 30, 2026Lulus is a women’s clothing brand offering modern, feminine styles at accessible prices for every occasion. Our goal is to make every…View ↗
We are focused on building authentic personal relationships with our customers and offering them coveted products they cannot purchase…View ↗
Our brand primarily operates direct-to-consumer, and while we expect that it will continue to operate in that manner as we continue to…View ↗
How Do They Make Money?
Customers typically pay when they place an order, and the company gets paid for merchandise when it ships. Gift cards and store credits bring in revenue when customers redeem them.
10-K for FY2025, filed Mar 30, 2026
$282.3M
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10-K for FY2025, filed Mar 30, 2026
$282.3M ↗
Who Are Their Customers?
Gen Z and Millennial women buy mainly through Lulus’ website and mobile app, with personalized shopping and customer assistance. Department stores and other retailers also sell Lulus merchandise to shoppers.
10-K for FY2025, filed Mar 30, 2026Lulus is a women’s clothing brand offering modern, feminine styles at accessible prices for every occasion. Our goal is to make every…View ↗
We are focused on building authentic personal relationships with our customers and offering them coveted products they cannot purchase…View ↗
Our brand primarily operates direct-to-consumer, and while we expect that it will continue to operate in that manner as we continue to…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $13.7M in FY2025, but brought in more cash than it spent: $1M of free cash flow.
10-K for FY2025, filed Mar 30, 2026
−$12.6MView ↗
10-K for FY2025, filed Mar 30, 2026
−$13.7MView ↗
10-K for FY2025, filed Mar 30, 2026
$1MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 12, 2026
−$1.5MView ↗
- ▼ −50% (Loss)
- vs −$3M in Q2 FY2025
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Aug 6, 2026
Lulus regained compliance with Nasdaq listing requirements
It met an alternative market-value standard for ten consecutive business days.
Sources
8-K, filed Aug 6, 2026
On August 5, 2026, Lulu’s Fashion Lounge Holdings, Inc. (the “Company”) received a notice (the “Nasdaq Notice”) from The Nasdaq Stock…View ↗
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Jul 14, 2026
Lulus began a review of strategic alternatives
A board committee is evaluating possible transactions and the company’s standalone plan.
Sources
8-K, filed Jul 14, 2026
On July 13, 2026, Lulu’s Fashion Lounge Holdings, Inc. (the “Company”) issued a press release announcing that its Board of Directors has…View ↗
Growing. Revenue grew 14% in 4 years, from $248.7M in FY2020 to $282.3M in FY2025, about 3% a year.
Wholesale partnerships
The latest report describes wholesale collaborations and channel expansion as a growth strategy, including partnerships with department stores and other retailers; the older report discussed exploring physical retail opportunities and partnerships.
10-K for FY2022, filed Mar 14, 2023 10-K for FY2025, filed Mar 30, 2026We are focused on building authentic personal relationships with our customers and offering them coveted products they cannot purchase…View ↗
Our Growth StrategiesView ↗
Our brand primarily operates direct-to-consumer, and while we expect that it will continue to operate in that manner as we continue to…View ↗
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