Porch Group, Inc.
porchgroup.comWhat Do They Do?
Provides insurance and other home services to homebuyers, and sells software and property data to home-service and insurance businesses.
10-K for FY2025, filed Feb 20, 2026Porch Group, Inc., together with its consolidated subsidiaries, (“Porch,” the “Company,” “we,” “our,” “us”) is a new kind of homeowners…View ↗
We are committed to being the go-to partner during one of life’s most significant transitions—buying a home—by offering services that…View ↗
Beyond insurance, Porch is a leader in the home software-as-a-service (“SaaS”) space, serving approximately 24 thousand companies across…View ↗
Our mission is to be the best homeowners insurance partner for homebuyers, offering more than just coverage. Through the Porch app, we…View ↗
We provide software, on a subscription and predominantly transactional basis, to inspection, mortgage, title, and roofing companies. This…View ↗
Porch Group Media is a leading provider of data solutions, including Home Factors, our unique property insights product. With insights into…View ↗
How Do They Make Money?
Recurring revenue comes from commissions the Reciprocal pays Porch as premiums are written, plus software and warranty fees over service or coverage periods. Porch also earns policy fees when a policy is written and fees for moving work or homeowner connections when those services are delivered.
10-K for FY2025, filed Feb 20, 2026In exchange for these services, the Insurance Services segment receives ongoing commissions calculated as a contractually defined…View ↗
Policy fees are earned on policies written by the Reciprocal. Premium is traditionally paid in full by the policyholder at the inception of…View ↗
Software and DataView ↗
We provide warranty products to homeowners which are sold through various channels including home inspection companies, real estate agents…View ↗
Move-related revenue is generated when we connect service providers directly to homeowners and includes fees earned from providing…View ↗
Revenue generated from Service Providers is recognized at a point in time upon the connection of a homeowner to the Service Provider, at…View ↗
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10-K for FY2025, filed Feb 20, 2026
FY2025 revenue by product or service ↗
$482.4M
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10-K for FY2025, filed Feb 20, 2026
$482.4M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Transactional
Sold outright
|
8.1% |
Transactional, FY2025
$33.7M Sources
|
Sold outright |
|
Recurring
Recurring
10-K for FY2025, filed Feb 20, 2026 |
94% |
Recurring, FY2025
$394.3M Sources
|
Recurring |
Who Are Their Customers?
Porch supplies software to home-service companies and property data to insurers and other companies. Homeowners obtain warranties through direct marketing and partners such as real-estate agents, inspectors, utilities and insurers; its moving marketplace connects homeowners with movers.
10-K for FY2025, filed Feb 20, 2026We provide software, on a subscription and predominantly transactional basis, to inspection, mortgage, title, and roofing companies. This…View ↗
Porch Group Media is a leading provider of data solutions, including Home Factors, our unique property insights product. With insights into…View ↗
Our warranty business offers various products such as whole-home, service line, and extended labor warranties in 50 states and Washington…View ↗
Porch Moving Group includes the MovingPlace, HireAHelper, SML, and Moving Staffers brands, and is primarily a marketplace offering…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $3.4M in FY2025, but brought in more cash than it spent: $66M of free cash flow.
10-K for FY2025, filed Feb 20, 2026
$36.6MView ↗
10-K for FY2025, filed Feb 20, 2026
−$3.4MView ↗
10-K for FY2025, filed Feb 20, 2026
$66MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Jul 29, 2026
Open tableView ↗
Growing. Revenue grew 2.5x in 4 years, from $192.4M in FY2021 to $482.4M in FY2025, about 26% a year.
Insurance ownership model
Porch moved from owning its homeowners insurance carrier to managing a member-owned reciprocal exchange. The exchange owns the carrier, while Porch manages it and earns commissions and fees.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Feb 20, 2026In January 2025, we completed the formation of Porch Reciprocal Exchange (the “Reciprocal”) and, as part of this process, sold our legacy…View ↗
Our Insurance Services segment earns management fees from the Reciprocal in exchange for managing and operating its business. This segment…View ↗
The Reciprocal Segment includes HOA and its parent, the Reciprocal, which is a member-owned reciprocal exchange, owned by policyholder…View ↗
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