American Outdoor Brands Inc

aob.com

What Do They Do?

Sells outdoor lifestyle products for hunting, fishing, and outdoor cooking to outdoor enthusiasts, plus shooting accessories for target shooters.

How Do They Make Money?

Sells finished goods to wholesale, retail, and direct-to-consumer buyers; sales occur when goods ship or arrive, and commercial customers pay under their agreed terms.

revenue

Segment	Share	Revenue	How money arrives
Shooting sports Sold outright	42% FY2023: 46%		Sold outright
Outdoor lifestyle Sold outright	58% FY2023: 54%		Sold outright

Who Are Their Customers?

The company sells through e-commerce retailers and physical stores, dealers, and distributors; consumers can also buy directly on its websites. End users include outdoor and shooting enthusiasts.

Customers above 10% of revenue, FY2026

of revenue from one customer

FY2024: 22% from one customer

Do Revenues Turn Into Profits?

Not on paper. It lost $9.2M in FY2026, but brought in more cash than it spent: $4.3M of free cash flow.

Operating income, FY2026

−5% of revenue

▲ +5744% (Loss) vs FY2025 (−$154K, 0%)

Net income, FY2026

−5% of revenue

▲ +11858% (Loss) vs FY2025 (−$77K, 0%)

Free cash flow, FY2026

2% of revenue

▲ Now profitable vs FY2025 (−$1.8M, −1%)

How Are They Changing?

Since the FY2026 annual report

Latest quarter: Q1 FY2027, the three months to Jul 31, 2026

Revenue: ▲ +25%; vs $29.7M in Q1 FY2026
Net income: ▼ −78% (Loss); vs −$6.8M in Q1 FY2026

Outdoor Lifestyle Net Sales share of revenue vs 52.9% in Q1 FY2026

Shrinking. Revenue fell 23% in 4 years, from $247.5M in FY2022 to $190.5M in FY2026, about 6% a year.

Revenue over time

Shooting sports Outdoor lifestyle

$250M$125M$0

FY2022 FY2023 FY2024 FY2025 FY2026

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