Outdoor Holding Company (NASDAQ: POWW) is an outdoor and shooting sports marketplace company that operates GunBroker.com, an online platform connecting buyers and sellers of firearms, ammunition, and related outdoor products. Revenue is generated through transaction fees on completed sales, seller listing fees, digital advertising sold to sellers and manufacturers, and data analytics tools marketed under the Outdoor Analytics brand. The platform serves buyers, individual sellers, licensed dealers, and manufacturers within the U.S. outdoor and shooting sports market. GunBroker supports multi-item cart checkout, auction-format listings, accepted-offer transactions, and enhanced seller visibility tools including video-enabled listings and promotional email campaigns. The company's fiscal year ends March 31, and the 10-K filed June 16, 2025 covers the year ended March 31, 2025. As of that filing, certain business units were classified as held for sale or discontinued operations, indicating an ongoing strategic restructuring of the company's asset base.

Revenue model

Transactional fees on completed marketplace sales, seller listing fees, digital advertising (banner ads, promotional emails, content development), and data analytics subscriptions through Outdoor Analytics, all sourced from the GunBroker platform (FY2025, 10-K filed 2025-06-16).

Products and services

GunBroker.com online marketplace for firearms, ammunition, and outdoor products; GunBroker Advertising (digital ads, promotional emails, banner placements); Outdoor Analytics (formerly GunBroker Analytics, transaction and listing data insights for sellers, manufacturers, and industry stakeholders); multi-item cart checkout; auction and offer-based listing formats; video-enabled seller listings.

Customers and end markets

Individual buyers and sellers of firearms and outdoor products; licensed firearms dealers; manufacturers and service providers in the shooting sports industry; industry stakeholders seeking market data. End market is U.S. outdoor and shooting sports retail.

Value-chain role

Online marketplace intermediary connecting firearms and outdoor goods buyers and sellers. Does not hold inventory. Facilitates transactions, provides seller tools, sells advertising to manufacturers and dealers, and licenses transaction data analytics.

Geographic exposure

United States. No international geographic exposure is described in the filing excerpts.

Source: SEC 10-K, filed 2025-06-16

Industry: Services-Business Services, NEC Peers: Smith & Wesson Brands Inc Clarus Corp Escalade Inc Hasbro Inc JAKKS Pacific Inc Johnson Outdoors Inc Latham Group Inc Marine Products Corp Mastercraft Boat Holdings Inc Solo Brands Inc