Mastercraft Boat Holdings Inc
investors.mastercraft.comWhat Do They Do?
Sells recreational powerboats for water sports, fishing, and family boating, plus trailers and aftermarket parts, through independent dealers to recreational boaters and anglers.
10-K for FY2026, filed Sep 10, 2026We design, manufacture, and sell recreational inboard, outboard, and sterndrive boats that we believe deliver superior performance for…View ↗
Reportable Segment Brand Number of Models Lengths Retail Price Range ($ in thousands) Description Performance and Wake MasterCraft 15 20' -…View ↗
Our products are sold through extensive networks of independent dealers domestically and internationally. We target our distribution to the…View ↗
How Do They Make Money?
Independent dealers buy boats, trailers, parts and accessories; floor-plan financing providers typically pay within 5 business days of shipment.
10-K for FY2026, filed Sep 10, 2026Revenue Recognition — The Company’s revenue is derived primarily from the sale of boats and trailers, marine parts, and accessories to its…View ↗
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10-K for FY2026, filed Sep 10, 2026
FY2026 revenue by product or service ↗
$348.9M
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10-K for FY2026, filed Sep 10, 2026
$348.9M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Boats and trailers
Sold outright
10-K for FY2026, filed Sep 10, 2026 |
95%
FY2023: 97%
|
Boats and trailers, FY2026
$332.4M Sources
|
Sold outright |
|
Parts
Sold outright
|
3.7%
FY2023: 2.5%
|
Parts, FY2026
$13.1M Sources
|
Sold outright |
|
Other revenue
|
1.0%
FY2023: 0.4%
|
Other revenue, FY2026
$3.4M Sources
|
Who Are Their Customers?
The company sells through independent dealers in domestic and international markets. Most MasterCraft dealers are exclusive to those boats, while dealers for the other brands generally carry them nonexclusively.
10-K for FY2026, filed Sep 10, 2026Our products are sold through extensive networks of independent dealers domestically and internationally. We target our distribution to the…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $1.7M in FY2026, but brought in more cash than it spent: $22.4M of free cash flow.
10-K for FY2026, filed Sep 10, 2026
−$1.1MView ↗
10-K for FY2026, filed Sep 10, 2026
−$1.7MView ↗
10-K for FY2026, filed Sep 10, 2026
$22.4MView ↗
How Are They Changing?
Shrinking. Revenue fell 46% in 4 years, from $641.6M in FY2022 to $348.9M in FY2026, about 14% a year.
Expanded boat portfolio
The older report described MasterCraft, Crest and Aviara; the latest portfolio includes Balise pontoon boats and the acquired Chaparral and Robalo recreational and sport-fishing brands.
10-K for FY2023, filed Aug 30, 2023 10-K for FY2026, filed Sep 10, 2026We are a leading innovator, designer, manufacturer, and marketer of recreational powerboats sold through our three brands, MasterCraft…View ↗
Aviara moved out of continuing operations
The older report described Aviara as its luxury day-boat business; the latest report places Aviara results in discontinued operations after the Aviara Transaction.
10-K for FY2023, filed Aug 30, 2023 10-K for FY2026, filed Sep 10, 2026In fiscal 2025, the Company completed the Aviara Transaction and the Aviara Facility Sale. In fiscal 2023, the Company sold its NauticStar…View ↗
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