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About Cardlytics, Inc.
Cardlytics, Inc. engages in the business of operating an advertising platform which includes online, mobile applications, email, and various real-time notifications. The company is headquartered in Atlanta, Georgia and currently employs 456 full-time employees. The company went IPO on 2018-02-09. The firm operates an advertising platform within its own and its partners' digital channels, which includes online, mobile applications, email and various real-time notifications (the Cardlytics platform). Through the Cardlytics platform, marketers can deliver advertising content to customers that allows them to earn rewards, which are funded with a portion of the fees it collects from marketers. The company maintains the Cardlytics platform in both the United States and the United Kingdom. With the Cardlytics platform, it enables marketers to reach potential customers across its network of financial institutions (FI) partners through their digital banking accounts. The company also operates a customer data platform, Bridg platform, which utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing.
Industry: Services-Computer Programming, Data Processing, Etc. Peers: AdTheorent Holding Company, Inc. Advantage Solutions Inc. BOSTON OMAHA Corp Clear Channel Outdoor Holdings, Inc. COMSCORE, INC. Thryv Holdings, Inc. Emerald Holding, Inc. Innovid Corp. PubMatic, Inc. OMNICOM GROUP INC.
