Comscore Inc (NASDAQ: SCOR) is a global information and analytics company that measures advertising, content, and consumer audiences across media platforms. It generates revenue through a mix of subscription-based syndicated products and transaction-based measurement tools sold to buyers and sellers across the media industry. Founded in 1999, Comscore operates two solution groups: Content & Ad Measurement and Research & Insight Solutions. Total revenue was $357.5M in FY2025, nearly flat from $356.0M in FY2024 and down from $371.3M in FY2023. The company has posted net losses in each of the past three fiscal years, including a $10.0M net loss in FY2025, $60.2M in FY2024, and $79.4M in FY2023. Cost of revenues consumed 59.5% of revenue in FY2025. CEO Jonathan Carpenter and CFO Mary Margaret Curry signed the FY2025 10-K filed March 26, 2026. The company carries senior secured debt under a Credit Agreement with Blue Torch Finance LLC and completed a Recapitalization Transaction in December 2025, issuing 12.7M shares of Series C Preferred Stock.
- Revenue model
- Comscore earns revenue through subscription-based syndicated measurement products covering linear TV, digital, and streaming audiences, and through transaction-based cross-platform products including Proximic by Comscore (programmatic activation), Cross-Platform Campaign Results (CCR), and Comscore Content Measurement (CCM). Research & Insight Solutions generates revenue from custom data feeds, surveys, Consumer Brand Health products, and bespoke data integrations. The revenue mix combines recurring subscription fees with transaction-based usage fees.
- Products and services
- Content & Ad Measurement includes syndicated audience measurement for national and local linear TV, CTV, desktop, laptop, tablet, and mobile devices, plus theatrical box office measurement. Cross-platform products include Proximic by Comscore (programmatic campaign activation), CCR (campaign outcome measurement), and CCM (subscription-based cross-platform content measurement). Research & Insight Solutions covers custom TV, digital and cross-platform data feeds, survey products, Consumer Brand Health, and other bespoke analytics. Comscore acquired Shareablee Inc. in December 2021.
- Customers and end markets
- Customers are buyers and sellers in the media industry, including advertisers, media agencies, publishers, broadcasters, streaming platforms, and programmatic advertising platforms. End markets include linear television, connected television, digital media, programmatic advertising, and theatrical box office.
- Value-chain role
- Comscore sits between media owners and advertisers as a third-party measurement and currency provider. It aggregates data from a global opt-in panel, website tags, census-level digital data, television screens, and movie screens, then applies proprietary data science to produce person-level and household-level audience metrics used as a common transactional standard for ad planning, buying, and measurement.
- Geographic exposure
- Comscore describes itself as a global company with presence in various international markets, including exposure to EU data protection regulation (GDPR) and cross-border data transfer requirements, indicating operations in Europe. Specific revenue breakdowns by geography are not provided in the excerpts.
