Duluth Holdings Inc. (NASDAQ: DLTH) is an apparel and accessories company that designs and sells proprietary men's and women's workwear, casual wear, and outdoor apparel under the Duluth Trading brand. Revenue is transactional, generated through direct-to-consumer sales across the company's omnichannel platform: a website, direct mail catalog, 63 retail stores, and three outlet stores as of February 1, 2026. The company operates exclusively in the United States. Founded in 1989 by two brothers in the home construction industry who invented the Bucket Boss canvas tool organizer, Duluth Trading built its initial customer base among tradespeople before expanding into a broader lifestyle brand targeting self-reliant consumers. All products are proprietary and sourced through third-party purchasing agents and domestic and international suppliers. As of March 20, 2026, Stephanie L. Pugliese serves as President and Chief Executive Officer, and Heena K. Agrawal, who joined in February 2024, serves as Senior Vice President and Chief Financial Officer. The company carries a $100.0 million revolving credit facility, temporarily expanded to $125.0 million from October 1, 2025 through March 31, 2026.

Revenue model

Transactional direct-to-consumer sales of proprietary apparel and accessories through website, catalog, retail stores, and outlet stores. Shipping and handling revenue is included in gross profit. No subscription or wholesale revenue model is described in the FY2025 10-K filing.

Products and services

Proprietary apparel and accessories including Longtail T shirts, Buck Naked underwear, Fire Hose work pants, No-Yank Tank, and the original Bucket Boss tool organizer. Product lines span men's and women's workwear, casual wear, and outdoor apparel and accessories.

Customers and end markets

Direct consumers across a broad demographic seeking functional, durable workwear and casual apparel. Heritage customer base in the building trades and construction; expanded appeal to general lifestyle and outdoor consumers. No disclosed customer concentration data in the filing excerpts.

Value-chain role

Proprietary brand owner and direct-to-consumer retailer. Product design and development handled internally; manufacturing outsourced entirely to third-party domestic and international suppliers via purchasing agents. Fulfillment executed through company-operated fulfillment centers with third-party freight carriers for delivery to retail stores and end customers. Third parties also handle call center operations, website hosting, print production, and select marketing services.

Geographic exposure

United States only. Products offered nationwide through website, direct mail, 63 retail stores, and three outlet stores as of February 1, 2026. No international operations described in the filing.

Source: SEC 10-K, filed 2026-03-20

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