Hertz Global Holdings Inc
hertz.comWhat Do They Do?
Rents vehicles and sells related services through Hertz, Dollar and Thrifty to business and leisure customers in the Americas; also sells used cars to buyers across the United States.
10-K for FY2025, filed Feb 26, 2026We are engaged principally in the business of renting vehicles primarily through our Hertz, Dollar and Thrifty brands. As of December 31…View ↗
Americas RAC - Rental of vehicles, as well as sales of vehicles and value-added services, in the U.S., Canada, Latin America and the…View ↗
Customers who rent from us for “business” purposes include those who require vehicles in connection with commercial activities, including…View ↗
Customers who rent from us for “leisure” purposes include individual travelers booking vacation rentals and people renting to meet other…View ↗
How Do They Make Money?
Customers pay for vehicle rentals and related charges at the end of the rental; customers with negotiated terms are invoiced, generally due within 30 days or less.
10-K for FY2025, filed Feb 26, 2026The Company recognizes revenue from its vehicle rental operations when persuasive evidence of a contract exists, the performance…View ↗
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10-K for FY2025, filed Feb 26, 2026
FY2025 revenue by reportable segment ↗
$8.5B
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10-K for FY2025, filed Feb 26, 2026
$8.5B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Americas RAC segment
Usage-based
10-K for FY2025, filed Feb 26, 2026 |
79%
FY2022: 84%
|
Americas RAC segment, FY2025
$6.8B Sources
|
Usage-based |
|
International RAC segment
Usage-based
10-K for FY2025, filed Feb 26, 2026 |
21%
FY2022: 16%
|
International RAC segment, FY2025
$1.7B Sources
|
Usage-based |
Who Are Their Customers?
Markets directly to individual renters and works with employers, government agencies and other organizations to arrange business rentals. Insurers, leasing and repair companies refer replacement renters, while travel, tour and membership groups connect their participants and customers with rentals.
10-K for FY2025, filed Feb 26, 2026We conduct various sales and marketing programs to attract and retain customers. Our sales force calls on companies, government agencies…View ↗
We also market directly to individual renters. We advertise our vehicle rental offerings through digital and traditional media channels…View ↗
Customers who rent from us for “business” purposes include those who require vehicles in connection with commercial activities, including…View ↗
Customers who rent from us for “leisure” purposes include individual travelers booking vacation rentals and people renting to meet other…View ↗
Do Revenues Turn Into Profits?
No. It lost $747M in FY2025.
10-K for FY2025, filed Feb 26, 2026
10-K for FY2025, filed Feb 26, 2026
−$747MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 6, 2026
$64MView ↗
- ▲ Now profitable
- vs −$294M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
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Aug 6, 2026
Hertz expects full-year revenue per unit to exceed its target
The company said full-year revenue per unit was expected to trend above its $1,500 target.
Sources
8-K, filed Aug 6, 2026
Hertz's second quarter results reflect continued progress in its transformation strategy, with disciplined commercial execution driving…View ↗
Growing. Revenue grew 16% in 4 years, from $7.3B in FY2021 to $8.5B in FY2025, about 4% a year.
Used-car retail
The older report presents selling fleet vehicles directly to consumers as a strategic aim; the latest identifies Hertz Car Sales as a business selling used cars online and at locations across the United States.
10-K for FY2022, filed Feb 7, 2023 10-K for FY2025, filed Feb 26, 2026Our strategy is focused on excellence in execution of our rental operations, electrification of the fleet, shared mobility, connected cars…View ↗
We are engaged principally in the business of renting vehicles primarily through our Hertz, Dollar and Thrifty brands. As of December 31…View ↗
Who Do They Compete With?
Competes with Avis Budget Group, Enterprise Holdings, and SIXT
10-K for FY2025, filed Feb 26, 2026Competition among vehicle rental industry participants is intense and is primarily based on vehicle availability and quality, price…View ↗
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