Hertz Global Holdings (NASDAQ: HTZ) is a vehicle rental company that rents cars and other vehicles to travelers and businesses through its branded rental network. Revenue is generated on a transactional basis, with customers paying daily or weekly rental rates plus fees for ancillary products such as insurance, fuel, and equipment add-ons. The company operates under the Hertz brand and files its annual report through its operating subsidiary, The Hertz Corporation. HTZ is incorporated and lists its common stock on the Nasdaq Global Select Market. The fiscal year covered by this filing ended December 31, 2025, with the 10-K filed February 26, 2026. The filing identifies two reporting segments, though specific segment revenue figures are not supported by the excerpts provided. The business is capital-intensive by nature, requiring a large owned or leased fleet, and carries structured vehicle financing obligations typical of the car rental industry.

Revenue model

Transactional vehicle rental fees paid by customers for daily, weekly, or longer-term use of rental vehicles, supplemented by ancillary fees for insurance products, fuel, and optional equipment.

Products and services

Vehicle rentals under the Hertz brand; ancillary products including insurance coverage options, fuel services, and rental equipment add-ons.

Customers and end markets

Individual travelers and business customers renting vehicles; end markets include leisure travel and corporate travel segments.

Value-chain role

Direct-to-consumer and business vehicle rental operator; fleet owner and manager; distribution through owned rental locations.

Geographic exposure

Operations disclosed across multiple segments per the 10-K for fiscal year ended December 31, 2025; specific country or regional revenue breakdown not supported by the provided excerpts.

Source: SEC 10-K, filed 2026-02-26

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