Sprout Social, Inc.
sproutsocial.comWhat Do They Do?
Sells cloud software that helps businesses and public organizations publish and manage social media, respond to customer messages, and analyze social data across their teams.
10-K for FY2025, filed Feb 27, 2026Brands can no longer afford to overlook the importance of social media, where every interaction has the potential to influence their…View ↗
Publishing and Scheduling Social Customer Care Reporting and Analytics Social Listening and Business Intelligence Reputation Management…View ↗
These solutions serve a broad range of use-cases for our customers, including but not limited to: social and community management, public…View ↗
How Do They Make Money?
Customers pay for platform access through subscriptions lasting monthly or longer terms, priced per user per month. Some customers also buy separately priced professional services, generally for fixed fees when the work is provided.
10-K for FY2025, filed Feb 27, 2026We generate revenue primarily from subscriptions to our social media management platform under a software-as-a-service model. Our…View ↗
Our tiered subscription-based model allows our customers to choose among four core plans to meet their needs. Each plan is licensed on a…View ↗
In addition, the Company sells professional services consisting of, but not limited to, implementation fees, specialized training, one-time…View ↗
Professional services are typically provided for a fixed fee, and revenue is generally recognized for these contracts at the time these…View ↗
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10-K for FY2025, filed Feb 27, 2026
FY2025 revenue by product or service ↗
$457.5M
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10-K for FY2025, filed Feb 27, 2026
$457.5M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Subscription
Recurring
10-K for FY2025, filed Feb 27, 2026 |
99%
FY2022: 99%
|
Subscription, FY2025
$453M Sources
|
Recurring |
|
Professional services and other
Sold outright
|
1.0%
FY2022: 1.0%
|
Professional services and other, FY2025
$4.5M Sources
|
Sold outright |
Who Are Their Customers?
Serves businesses of all sizes, marketing agencies, and government, nonprofit and educational institutions. Many customers start through free trials or demonstrations and subscribe without direct sales involvement; the company also uses self-service, inside and field sales.
10-K for FY2025, filed Feb 27, 2026We have a highly diverse base of tens of thousands of customers across SMBs, Mid-market companies, Enterprises and marketing agencies, as…View ↗
Our go-to-market strategy continues to be driven by the strength and innovation of our platform, complemented by an expanded multi-product…View ↗
We serve a large number of customers across industry and customer segments. With our self-serve, inside and field sales strategies, we seek…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $43.3M in FY2025, but brought in more cash than it spent: $39.3M of free cash flow.
10-K for FY2025, filed Feb 27, 2026
−$43.5MView ↗
10-K for FY2025, filed Feb 27, 2026
−$43.3MView ↗
10-K for FY2025, filed Feb 27, 2026
$39.3MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 7, 2026
−$3.1MView ↗
- ▼ −74% (Loss)
- vs −$12M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 7, 2026
Open tableView ↗
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Aug 6, 2026
Provided full-year 2026 revenue outlook
The company expects full-year 2026 revenue of $493.0 million to $495.6 million.
Sources
8-K, filed Aug 6, 2026
Grew number of customers contributing $30,000 or more in ARR to 3,926 customers as of June 30, 2026, up 11% compared to June 30, 2025. ●…View ↗
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Mar 13, 2026
CFO resigned; CEO took interim finance roles
Ryan Barretto became interim principal financial officer and interim principal accounting officer.
Sources
8-K, filed Mar 13, 2026
On March 11, 2026, the Board of Directors of Sprout Social, Inc. (the "Company") appointed Ryan Barretto, the Company's Chief Executive…View ↗
Growing. Revenue grew 2.4x in 4 years, from $187.9M in FY2021 to $457.5M in FY2025, about 25% a year.
Media monitoring
Added NewsWhip’s real-time media monitoring and predictive analytics to its social platform, entering public relations and crisis monitoring.
10-K for FY2022, filed Feb 22, 2023 10-K for FY2025, filed Feb 27, 2026Introduced in 2011, our cloud software brings together social messaging, data and workflows in a unified system of record, intelligence and…View ↗
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