Sprout Social Inc (NASDAQ: SPT) is a software-as-a-service company that provides a cloud-based social media management platform for businesses. Revenue comes primarily from subscription fees paid by organizations to access tools for publishing, engagement, analytics, and customer care across social media channels. The company trades on the Nasdaq Capital Market under the ticker SPT. Based on the 10-K filed 2026-02-27 for the fiscal year ended, the filing excerpts provided do not contain sufficient detail to specify segment revenue breakdowns, customer counts, geographic mix, named competitors, founding year, CEO tenure, or other specific operating metrics. Only facts directly supported by the filing excerpts are included here. Further detail on business model specifics, customer concentration, and capital structure cannot be confirmed from the available excerpt content.

Revenue model

Subscription-based SaaS fees for access to a cloud-based social media management platform. Specific pricing tiers, contract lengths, and revenue figures are not supported by the available filing excerpts.

Products and services

Cloud-based social media management platform with tools for publishing, engagement, analytics, and customer care. Specific product names or add-on modules are not confirmed by the available filing excerpts.

Customers and end markets

Businesses using social media for marketing, customer engagement, and analytics. Specific customer counts, segments, or concentration figures are not supported by the available filing excerpts.

Value-chain role

Software platform provider sitting between brands and social media networks, enabling management and measurement of social media activity.

Geographic exposure

Not supported by the available filing excerpts.

Source: SEC 10-K, filed 2026-02-27

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