Zebra Technologies Corp
zebra.comWhat Do They Do?
Sells mobile computers, barcode and RFID equipment, and machine-vision systems to retailers, industrial and logistics businesses, and healthcare providers.
10-K for FY2025, filed Feb 12, 2026We design, manufacture, and sell a broad range of AIDC offerings, including: mobile computers, barcode scanners and imagers, RFID readers…View ↗
Mobile Computing: We design, manufacture, and sell rugged and enterprise-grade mobile computing products and accessories in a variety of…View ↗
Data Capture, Fixed Industrial Scanning, and Machine Vision: We design, manufacture, and sell barcode scanners, fixed industrial scanners…View ↗
RFID and RTLS Offerings: We provide a range of hardware and software options for capturing location data to satisfy a large variety of…View ↗
How Do They Make Money?
Customers pay for tangible products when shipped; service and hosted software offerings are paid for over time, often through multi-year service agreements.
10-K for FY2025, filed Feb 12, 2026
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10-K for FY2025, filed Feb 12, 2026
FY2025 revenue by product or service ↗
$5.4B
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10-K for FY2025, filed Feb 12, 2026
$5.4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Tangible Products
Sold outright
10-K for FY2025, filed Feb 12, 2026 |
82%
FY2022: 85%
|
Tangible Products, FY2025
$4.4B Sources
|
Sold outright |
|
Services and Software
Mix
10-K for FY2025, filed Feb 12, 2026 |
18%
FY2022: 15%
|
Services and Software, FY2025
$978M Sources
|
Mix |
Who Are Their Customers?
Retailers, manufacturers and logistics operators, and healthcare and public-sector organizations use its offerings. Zebra sells mainly through distributors, resellers and other channel partners; software sales are primarily direct, and some other customers buy directly.
10-K for FY2025, filed Feb 12, 2026
Do Revenues Turn Into Profits?
Yes. It kept 8 cents of every revenue dollar as net income in FY2025 and turned 15 cents into free cash flow.
10-K for FY2025, filed Feb 12, 2026
$700MView ↗
10-K for FY2025, filed Feb 12, 2026
$419MView ↗
10-K for FY2025, filed Feb 12, 2026
$831MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 4, 2026
Open tableView ↗
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Aug 4, 2026
Raises full-year sales and earnings outlook
It expects full-year sales growth of 14% to 16%, adjusted EBITDA margin of 23.5% to 24.0%, and free cash flow above $1 billion.
Sources
8-K, filed Aug 4, 2026
The Company expects full year sales growth between 14% and 16% compared to the prior year. This expectation includes approximately 8 points…View ↗
Flat. Revenue was $5.4B in FY2025, about the same as the $5.6B of FY2021.
Robotics automation
The older report included robotic automation solutions among its workflow offerings; the latest report says Zebra plans to dispose of or exit that business.
10-K for FY2022, filed Feb 16, 2023 10-K for FY2025, filed Feb 12, 2026Software-based solutions, which include workforce management, workflow execution and task management, demand-sensing, price optimization…View ↗
In the fourth quarter of 2025, we announced our intention to dispose of or exit our robotics automation solutions business in an effort to…View ↗
Who Do They Compete With?
Competes with Avery Dennison, Entrust, Honeywell, Sato, Toshiba TEC, TSC, Datalogic, Newland, Cognex, Keyence, SICK, Panasonic, Urovo, Acrelec, Diebold Nixdorf, HP, VeriFone, Chainway, Impinj, and Invengo
10-K for FY2025, filed Feb 12, 2026Barcode and Card Printing: We consider our direct competition in printing to be producers of on-demand fixed, mobile, and RFID thermal…View ↗
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