BRC Inc

blackriflecoffee.com

What Do They Do?

Sells packaged coffee, ready-to-drink coffee and energy drinks to retailers and consumers through retail stores, its website and coffee shops.

How Do They Make Money?

Retailers and online shoppers pay for products when they are delivered; customers at company-operated shops pay at the point of sale. The company also earns revenue through franchise and license agreements.

FY2025 revenue

Who Are Their Customers?

Large and regional retailers, grocery and convenience chains, specialty stores, distributors and dealers buy products for resale; consumers order directly online or buy at company-operated and franchised coffee shops.

Customers above 10% of revenue, FY2025

of revenue from one customer

FY2023: 26% from one customer

Do Revenues Turn Into Profits?

No. It lost $11.9M in FY2025.

Operating income, FY2025

−6% of revenue

▼ Now a loss vs FY2024 ($3.8M, 1%)

Net income, FY2025

−3% of revenue

▲ +304% (Loss) vs FY2024 (−$3M, −1%)

Free cash flow, FY2025

−3% of revenue

▼ Now a loss vs FY2024 ($2.6M, 1%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +13%; vs $94.8M in Q2 FY2025
Net income: ▼ −98% (Loss); vs −$5.3M in Q2 FY2025

Growing. Revenue grew 71% in 4 years, from $233.1M in FY2021 to $398.3M in FY2025, about 14% a year.

Added energy drinks The older report describes coffee, content and merchandise; the latest report also includes ready-to-drink energy beverages.

Wholesale takes a larger role The older report describes DTC as the core channel and primary revenue source; the latest emphasizes expanding wholesale distribution and directing resources toward that channel.

Who Do They Compete With?

Competes with Nestlé, Starbucks, Monster, Pepsi, Orinoco, and Celsius

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