Utz Brands Inc (NYSE: UTZ) is a salty snack manufacturing company that produces and sells branded potato chips, tortilla chips, pretzels, cheese snacks, pork skins, and related snack products across the United States. Revenue comes from transactional sales of branded packaged snacks through retail, mass, club, and natural channels, distributed via a direct-store-delivery network. Founded in 1921 in Hanover, Pennsylvania, Utz operates with a portfolio anchored by four Power Four Brands: Utz, On The Border, Zapp's, and Boulder Canyon, alongside additional brands including Golden Flake, Hawaiian, Bachman, Tim's Cascade, Dirty Potato Chips, TGI Fridays, and Vitner's. The flagship Utz brand generated retail sales exceeding $870 million in FY2025, representing a 5.7% CAGR from 2021 through 2025, and ranks among the 10 largest salty snack brands in the United States by retail sales as of December 28, 2025. Core geographies span 20 eastern and southeastern U.S. states, with the remainder of the country classified as expansion geographies.

Revenue model

Transactional sales of branded packaged salty snack products to retail customers through direct-store-delivery and warehouse distribution channels.

Products and services

Potato chips, tortilla chips, pretzels, cheese snacks, pub and party mixes, pork skins, salsa, queso, and better-for-you snacks under brands including Utz, On The Border, Zapp's, Boulder Canyon, Golden Flake, Miguelito's, Hawaiian, Bachman, Tim's Cascade, Dirty Potato Chips, TGI Fridays, and Vitner's.

Customers and end markets

Retail grocery, mass merchandise, club, convenience, and natural channel retailers across the United States. End consumers are salty snack purchasers across everyday, seasonal, and occasion-driven consumption occasions.

Value-chain role

Branded manufacturer and distributor of packaged salty snacks. Operates its own manufacturing facilities and direct-store-delivery distribution network.

Geographic exposure

Primary operations in 20 core U.S. states including Pennsylvania, New York, New Jersey, Maryland, Virginia, North Carolina, and others in the eastern and southeastern United States. Expansion geographies cover the remainder of the U.S., including California, where the company acquired DSD distribution assets from Insignia International in October 2025.

Source: SEC 10-K, filed 2026-02-12

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