Lithia Motors Inc (NYSE: LAD) is an automotive retail company that acquires, owns, and operates franchised dealerships selling new and used vehicles across the United States and Canada. Revenue comes from four primary streams: new vehicle sales, used vehicle sales, finance and insurance products, and aftersales service and parts. Lithia is one of the largest franchised automotive dealer groups in North America by store count. The business is transactional at the vehicle-sale level, with finance and insurance and service and parts providing recurring, higher-margin revenue. The dealership model depends on manufacturer franchise agreements for new vehicle inventory and brand authorization. Lithia is headquartered in Medford, Oregon. The 10-K for the fiscal year ended in the period covered by the filing accession 000102312826000015, filed 2026-02-25, governs the disclosures referenced here.

Revenue model

Transactional revenue from new and used vehicle sales, plus finance and insurance product commissions, plus aftersales service and parts revenue across franchised dealership locations.

Products and services

New vehicles, used vehicles, finance and insurance products, vehicle service and repair, and replacement parts sold through franchised dealership locations.

Customers and end markets

Individual retail consumers and commercial buyers purchasing or financing new and used vehicles, and seeking vehicle service and parts.

Value-chain role

Franchised retail intermediary between automotive manufacturers and end consumers; also originates finance and insurance products and provides aftersales service.

Geographic exposure

United States and Canada, based on franchised dealership network; headquarters in Medford, Oregon.

Source: SEC 10-K, filed 2026-02-25

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