Taboola.com Ltd
taboola.comWhat Do They Do?
Places performance ads on publisher websites, apps and devices for advertisers, while helping digital properties grow audiences and earn money from advertising.
10-K for FY2025, filed Feb 25, 2026Taboola is a technology company that helps businesses grow by placing ads on publisher sites, mobile apps, and devices, which we…View ↗
We empower Advertisers to leverage our proprietary AI-powered performance advertising platform to reach targeted audiences utilizing…View ↗
Through our AI technology, unique data and Advertiser relationships, we help digital properties develop their audience and grow…View ↗
Monetization: We enable digital properties to monetize their content with digital ads in a variety of formats, placements and supply types.…View ↗
How Do They Make Money?
Advertisers pay Taboola when people click ads, see them, or make purchases; campaigns are billed per click, ad display or purchase, and Taboola generally shares the resulting revenue with the digital properties showing the ads.
10-K for FY2025, filed Feb 25, 2026The Company generates revenues when people click on, purchase from or, in some cases, view the ads that appear within its recommendation…View ↗
–For campaigns priced on a cost-per-click (“CPC”) basis, the Company bills the customers and recognizes revenues when a user clicks on an…View ↗
–For campaigns priced on a cost-per-thousand impression basis (“CPM”), the Company bills the customers and recognizes revenues based on the…View ↗
–For campaigns priced on a performance-based cost-per-action (“CPA”) basis, the Company bills the customers and recognizes revenues when a…View ↗
$1.9B
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10-K for FY2025, filed Feb 25, 2026
$1.9B ↗
Who Are Their Customers?
Advertisers, merchants and affiliate networks use the platform directly or through agencies and programmatic buying platforms; publishers and other digital properties provide ad placements and receive a share of the resulting revenue.
10-K for FY2025, filed Feb 25, 2026The Company generates revenues when people click on, purchase from or, in some cases, view the ads that appear within its recommendation…View ↗
We had approximately 2,200 Scaled Advertisers working with us directly, or through advertising agencies, worldwide during the fourth…View ↗
Monetization: We enable digital properties to monetize their content with digital ads in a variety of formats, placements and supply types.…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 2 cents of every revenue dollar as net income in FY2025 and turned 9 cents into free cash flow.
10-K for FY2025, filed Feb 25, 2026
$44.1MView ↗
10-K for FY2025, filed Feb 25, 2026
$42.3MView ↗
10-K for FY2025, filed Feb 25, 2026
$163.4MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2025, filed Aug 5, 2026
$4.3MView ↗
- ▲ Now profitable
- vs −$4.3M in Q2 FY2024
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Aug 5, 2026
Raised full-year ex-TAC gross profit and adjusted EBITDA guidance
Sources
8-K, filed Aug 5, 2026
& Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA GuidanceView ↗
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May 6, 2026
Raised full-year outlook after first-quarter results
Sources
8-K, filed May 6, 2026
Taboola Reports Strong First Quarter 2026 Results Exceeding High-End of Guidance,View ↗
Growing. Revenue grew 39% in 4 years, from $1.4B in FY2021 to $1.9B in FY2025, about 9% a year.
Broader performance advertising
The earlier report centered on AI-powered recommendations and native ad formats. The latest report describes a broader performance advertising platform, with Realize supporting standard display and other formats across publisher properties outside search and social.
10-K for FY2022, filed Mar 13, 2023 10-K for FY2025, filed Feb 25, 2026Historically, Taboola has been a leader in native advertising. Based on evolving market dynamics and advertiser feedback, we are expanding…View ↗
This evolution is driven by the recognition that advertisers seek performance outcomes across a wider range of ad formats, including…View ↗
To capitalize on this opportunity, we launched Realize-, our new performance advertising platform designed to deliver measurable results…View ↗
Who Do They Compete With?
Competes with Google and Facebook
10-K for FY2025, filed Feb 25, 2026Competition for our clients’ advertising budgets is intense. We compete for a share of total advertising budgets with online search and…View ↗
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