USANA Health Sciences Inc
usana.comWhat Do They Do?
Develops and manufactures nutritional supplements, functional foods, and personal care and skincare products for independent distributors, personal-use customers, and consumers buying online or through retail.
10-K for FY2025, filed Mar 16, 2026USANA Health Sciences, Inc. develops and manufactures high-quality nutritional supplements, functional foods and personal care products…View ↗
Core nutritional: The customer base for our core nutritional segment is primarily comprised of two types of customers" "Brand Partners" and…View ↗
Hiya direct-to-consumer: Hiya operates and sells products to customers in the United States and, in 2026, is expanding into Canada and the…View ↗
Other: The customer base for our "other" category is comprised of customers of Rise and Oola Global, LLC ("Oola"), which are both…View ↗
Who Are Their Customers?
Core nutritional products go to independent Brand Partners and Preferred Customers, with Brand Partners also selling to retail customers. Hiya sells directly online to consumers, while Rise has expanded through retail partners.
10-K for FY2025, filed Mar 16, 2026Core nutritional: The customer base for our core nutritional segment is primarily comprised of two types of customers" "Brand Partners" and…View ↗
Hiya direct-to-consumer: Hiya operates and sells products to customers in the United States and, in 2026, is expanding into Canada and the…View ↗
Rise growth initiatives also include product category expansion and distribution channel expansion. In 2025, Rise expanded its brand and…View ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 13, 2026
−$21.4MView ↗
- ▼ Now a loss
- vs $9.7M in Q2 FY2025
-
Aug 4, 2026
USANA lowered sales outlooks for Hiya and Rise
New full-year sales estimates for both businesses were below their previous ranges.
Sources
8-K, filed Aug 4, 2026
Hiya net sales $125 million $140 to $155 millionView ↗
Sales channels expand
The older report described products as distributed and sold through direct selling; the latest describes an omni-channel platform spanning direct selling, direct-to-consumer, marketplaces, and retail, including Hiya's direct online sales.
10-K for FY2022, filed Feb 28, 2023 10-K for FY2025, filed Mar 16, 2026USANA Health Sciences, Inc. is a global direct-selling nutrition, personal health and wellness company. In 2022, we generated $998.6…View ↗
In December 2024, we acquired a 78.85% ownership interest in Hiya Health Products, LLC ("Hiya"), a leading direct-to-consumer provider of…View ↗
We develop and manufacture high quality nutritional supplements, functional foods and personal care products that are sold throughout the…View ↗
Hiya direct-to-consumer: Hiya operates and sells products to customers in the United States. Hiya's customers purchase Hiya products for…View ↗
Who Do They Compete With?
Competes with Amway, Herbalife, and Nu Skin
10-K for FY2025, filed Mar 16, 2026Our business through USANA, Hiya, and Rise is very competitive and the barriers to entry are not significant. We compete with…View ↗
Loading...
