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Super Investors Holland Advisory Services, Inc.
HA

Holland Advisory Services, Inc.

Quarterly 13F snapshot: US-listed longs only, no performance figures — 13F data cannot support them.

Portfolio value
$95.6M
Positions
50
Quarter ended
September 30, 2026
Filed
October 26, 2026

Reported portfolio value by quarter (20 quarters reported)

$95.6M $65.9M
Q4 21 Q4 22 Q4 23 Q4 24 Q4 25 Q3 26

$86.5M in Q4 2021 → $95.6M now. Hover for any quarter.

Holdings

As reported for the quarter ended September 30, 2026. Activity is the change in share count since the prior quarter's filing.

Holding % of portfolio Activity Shares Value
IT Ishares Tr 23.8% Trimmed 5.3% 29,706 $22.8M
IT Ishares Tr 19.9% Added 0.8% 265,067 $19.1M
IT Ishares Tr 11.1% Added 1.7% 77,960 $10.6M
FC Fidelity Covington Trust 7.4% Added 1.0% 186,053 $7.08M
FT First Tr Exchng Traded Fd Vi 6.3% New 159,648 $5.98M
VI Vanguard Index Fds 3.0% Trimmed 0.2% 7,552 $2.83M
Apple Inc 2.2% Trimmed 15% 6,429 $2.14M
FC Fidelity Covington Trust 2.2% New 52,082 $2.1M
Microsoft Corp 1.7% Trimmed 3.3% 3,193 $1.64M
VE Vaneck ETF Trust 1.4% Added 17% 2,194 $1.34M
PM Philip Morris Intl Inc 1.3% Added 0.0% 6,714 $1.28M
Dell Technologies Inc 1.3% Trimmed 15% 2,324 $1.25M
Jpmorgan Chase & Co 1.2% Trimmed 6.6% 3,423 $1.13M
IT Ishares Tr 1.2% Trimmed 0.4% 8,012 $1.1M
IT Ishares Tr 1.1% Trimmed 0.1% 11,005 $1.07M
Caterpillar Inc 1.0% Added 33% 1,154 $936K
Exxonmobil Holdings Corp 0.8% New 4,908 $799K
Walmart Inc 0.7% Trimmed 1.5% 6,765 $703K
Johnson & Johnson 0.7% Trimmed 3.1% 2,354 $623K
VI Vanguard Index Fds 0.6% Added 0.1% 2,811 $607K
Amgen Inc 0.6% Added 0.4% 1,360 $573K
Procter & Gamble Co 0.6% Added 0.5% 3,762 $547K
M Mcdonalds Corp 0.6% Trimmed 6.3% 2,363 $546K
Chevron Corporation 0.6% Trimmed 2.3% 2,627 $537K
IT Ishares Tr 0.6% Added 0.1% 3,759 $535K
Altria Group Inc 0.5% Unchanged 7,710 $519K
MI Mondelez Intl Inc 0.5% Trimmed 1.7% 7,589 $439K
IT Ishares Tr 0.5% Added 0.3% 2,692 $433K
CS Cisco Sys Inc 0.4% Trimmed 7.3% 3,769 $406K
Nvidia Corporation 0.4% Trimmed 48% 1,701 $389K
Brown & Brown Inc 0.4% Trimmed 2.4% 6,285 $383K
VS Vanguard Specialized Funds 0.4% Unchanged 1,500 $350K
Hubbell Inc 0.4% Unchanged 767 $348K
Merck & Co Inc 0.4% Added 0.5% 2,372 $345K
SS Select Sector SPDR Tr 0.4% Unchanged 6,370 $340K
VI Vanguard Index Fds 0.3% Added 0.2% 1,425 $329K
IT Ishares Tr 0.3% Added 0.1% 906 $323K
Travelers Companies Inc 0.3% Unchanged 860 $307K
Visa Inc 0.3% Trimmed 11% 810 $291K
PW Pinnacle West Cap Corp 0.3% Added 0.3% 2,985 $278K
DW Disney Walt Co 0.3% Added 0.9% 2,517 $264K
IQ Invesco Qqq Tr 0.3% Unchanged 355 $263K
3m Co 0.3% Trimmed 2.2% 1,551 $255K
Intel Corp 0.3% Unchanged 2,057 $247K
BO Bank Of Amer Corp 0.2% Trimmed 1.4% 4,349 $237K
IT Ishares Tr 0.2% Unchanged 1,627 $224K
IT Ishares Tr 0.2% Unchanged 390 $222K
IB International Business Machs 0.2% Trimmed 2.3% 1,001 $220K
SS State Str SPDR Dow Jones Ind 0.2% Added 0.2% 431 $219K
Carnival Corp Ltd 0.2% Trimmed 4.6% 8,622 $212K

Timeline of changes

What changed each quarter, from the filings' own share counts. Largest moves first; most recent 8 quarters.

Q3 2026

quarter ended September 30, 2026 · filed October 26, 2026

Company Action Shares changed Value of change % of portfolio
FT First Tr Exchng Traded Fd Vi New +159,648 +$5.98M 6.3%
FC Fidelity Covington Trust New +52,082 +$2.1M 2.2%
IT Ishares Tr Trimmed −1,647 −$1.26M 23.8%
Exxonmobil Holdings Corp New +4,908 +$799K 0.8%
Exxon Mobil Corp Exited −4,945 −$676K —
Apple Inc Trimmed −1,095 −$365K 2.2%
Nvidia Corporation Trimmed −1,551 −$354K 0.4%
Caterpillar Inc Added +289 +$234K 1.0%
Dell Technologies Inc Trimmed −407 −$219K 1.3%
Amazon Com Inc Exited −876 −$209K —

Showing the 10 largest of 43 changes.

Q2 2026

quarter ended June 30, 2026 · filed July 13, 2026

Company Action Shares changed Value of change % of portfolio
FC Fidelity Covington Trust New +184,197 +$7.1M 7.8%
VE Vaneck ETF Trust New +1,876 +$1.23M 1.4%
IT Ishares Tr Trimmed −1,554 −$1.16M 25.9%
FW Fidelity Wise Origin Bitcoin Exited −17,060 −$1.01M —
IT Ishares Tr Trimmed −2,730 −$405K 12.6%
Intel Corp New +2,057 +$287K 0.3%
Carnival Corp Exited −10,437 −$270K —
Carnival Corp Ltd New +9,036 +$258K 0.3%
IT Ishares Tr New +390 +$250K 0.3%
Nvidia Corporation Added +1,235 +$247K 0.7%

Showing the 10 largest of 44 changes.

Q1 2026

quarter ended March 31, 2026 · filed April 07, 2026

Company Action Shares changed Value of change % of portfolio
FW Fidelity Wise Origin Bitcoin New +17,060 +$1.01M 1.3%
Travelers Companies Inc New +860 +$251K 0.3%
Rio Tinto PLC New +2,309 +$215K 0.3%
IT Ishares Tr Trimmed −3,121 −$211K 23.9%
SD SPDR Dow Jones Indl Average Exited −427 −$205K —
IQ Invesco Qqq Tr New +355 +$205K 0.3%
BM Barrick Mng Corp Exited −4,651 −$203K —
PM Philip Morris Intl Inc Trimmed −594 −$98.2K 1.5%
Jpmorgan Chase & Co Added +263 +$77.4K 1.5%
IT Ishares Tr Trimmed −403 −$50.1K 13.2%

Showing the 10 largest of 38 changes.

Q4 2025

quarter ended December 31, 2025 · filed January 12, 2026

Company Action Shares changed Value of change % of portfolio
IQ Invesco Qqq Tr Exited −1,075 −$645K —
IT Ishares Tr Added +2,948 +$354K 12.9%
IT Ishares Tr Added +4,986 +$329K 23.9%
IT Ishares Tr Added +385 +$264K 30.4%
Merck & Co Inc New +2,360 +$248K 0.3%
Home Depot Inc Exited −543 −$220K —
SD SPDR Dow Jones Indl Average New +427 +$205K 0.3%
BM Barrick Mng Corp New +4,651 +$203K 0.3%
ON Oneok Inc New Exited −2,771 −$202K —
IT Ishares Tr Trimmed −323 −$45.6K 0.5%

Showing the 10 largest of 38 changes.

Q3 2025

quarter ended September 30, 2025 · filed October 14, 2025

Company Action Shares changed Value of change % of portfolio
IT Ishares Tr Trimmed −966 −$647K 29.8%
IT Ishares Tr Added +2,695 +$320K 12.5%
IT Ishares Tr Trimmed −3,756 −$245K 23.6%
Home Depot Inc New +543 +$220K 0.3%
Southern Co New +2,171 +$206K 0.3%
ON Oneok Inc New New +2,771 +$202K 0.3%
Microsoft Corp Added +210 +$109K 2.4%
Carnival Corp Trimmed −2,227 −$64.4K 0.4%
Apple Inc Trimmed −127 −$32.3K 2.7%
IB International Business Machs Trimmed −102 −$28.8K 0.5%

Showing the 10 largest of 33 changes.

Q2 2025

quarter ended June 30, 2025 · filed July 16, 2025

Company Action Shares changed Value of change % of portfolio
PF Pacer Fds Tr Exited −65,994 −$3.4M —
IT Ishares Tr Added +11,689 +$1.28M 11.8%
PF Pacer Fds Tr Exited −14,978 −$820K —
PW Pinnacle West Cap Corp New +2,976 +$266K 0.4%
Microsoft Corp Added +522 +$260K 2.3%
3m Co New +1,586 +$241K 0.4%
Fiserv Inc Exited −1,014 −$224K —
ON Oneok Inc New Exited −2,255 −$224K —
CN Chevron Corp New Added +1,501 +$215K 0.6%
BA Bank America Corp New +4,396 +$208K 0.3%

Showing the 10 largest of 36 changes.

Q1 2025

quarter ended March 31, 2025 · filed April 11, 2025

Company Action Shares changed Value of change % of portfolio
PF Pacer Fds Tr Trimmed −173,282 −$9.49M 1.2%
PF Pacer Fds Tr Exited −163,238 −$7.18M —
IT Ishares Tr Added +59,758 +$6.25M 9.9%
IT Ishares Tr Added +56,365 +$3.29M 23.7%
IT Ishares Tr Trimmed −1,486 −$835K 28.5%
PF Pacer Fds Tr Exited −15,669 −$457K —
Home Depot Inc Exited −544 −$212K —
CN Chevron Corp New New +1,211 +$203K 0.3%
PM Philip Morris Intl Inc Trimmed −648 −$103K 1.8%
Dell Technologies Inc Added +633 +$57.7K 0.4%

Showing the 10 largest of 35 changes.

Q4 2024

quarter ended December 31, 2024 · filed January 15, 2025

Company Action Shares changed Value of change % of portfolio
Microsoft Corp Trimmed −1,023 −$431K 1.4%
IT Ishares Tr Added +6,664 +$415K 17.2%
PF Pacer Fds Tr Added +5,166 +$276K 4.6%
PF Pacer Fds Tr Trimmed −9,377 −$274K 0.6%
Fiserv Inc New +1,014 +$208K 0.3%
PF Pacer Fds Tr Added +4,621 +$203K 9.4%
PF Pacer Fds Tr Added +2,850 +$161K 13.9%
Nvidia Corporation Trimmed −1,182 −$159K 0.4%
IT Ishares Tr Trimmed −225 −$132K 26.8%
MI Mondelez Intl Inc Trimmed −1,227 −$73.3K 0.6%

Showing the 10 largest of 40 changes.

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