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Super Investors Willis Investment Counsel
WI

Willis Investment Counsel

Quarterly 13F snapshot: US-listed longs only, no performance figures — 13F data cannot support them.

Portfolio value
$1.97B
Positions
128
Quarter ended
September 30, 2026
Filed
October 20, 2026

Reported portfolio value by quarter (54 quarters reported)

$2.15B $876M
Q2 13 Q1 16 Q4 18 Q3 21 Q2 24 Q3 26

$876M in Q2 2013 → $1.97B now. Hover for any quarter.

Holdings

As reported for the quarter ended September 30, 2026. Activity is the change in share count since the prior quarter's filing.

Holding % of portfolio Activity Shares Value
Cisco Systems Inc 4.0% Trimmed 17% 730,663 $78.6M
JA Johnson And Johnson 3.5% Trimmed 16% 260,759 $69M
Microsoft Corp 3.2% Added 2.5% 124,219 $63.7M
Texas Instruments Inc 2.9% Trimmed 14% 204,331 $57.2M
Paychex Inc 2.4% Added 3.5% 484,114 $47.7M
Chubb Ltd 2.4% Trimmed 10% 146,436 $47.6M
Accenture PLC 2.4% Trimmed 3.3% 257,325 $47.2M
Pfizer Inc 2.3% Trimmed 13% 1,586,648 $45.3M
Fortinet, Inc 2.3% Added 7.9% 249,169 $44.5M
Exxon Mobil Corp 2.1% New 254,964 $41.5M
Lockheed Martin Corp 2.1% Trimmed 16% 80,941 $41.2M
Keysight Technologies 1.9% Added 6.8% 101,523 $37M
Medtronic Inc 1.9% Added 2.2% 423,859 $36.6M
AD Automatic Data Proc 1.8% Trimmed 7.6% 136,756 $35.3M
Merck & Company, Inc 1.8% Trimmed 24% 238,067 $34.6M
Aflac Inc 1.7% Trimmed 5.8% 305,797 $34.2M
Abbott Laboratories 1.7% Unchanged 345,349 $34.1M
Home Depot Inc 1.7% Added 2.3% 115,428 $32.8M
Conocophillips 1.6% Trimmed 6.9% 255,371 $32M
AC Apple Computer 1.5% Trimmed 21% 88,286 $29.4M
Eaton Corp 1.5% Trimmed 12% 67,873 $29.2M
Shell 1.4% Added 2.8% 300,089 $28.5M
AS Adobe Systems Inc 1.4% Added 11% 114,918 $27.6M
Quest Diagnostics, Inc. 1.4% Trimmed 23% 117,200 $27.3M
WW W. W. Grainger, Inc. 1.4% Added 8.6% 21,827 $27.2M
Hershey Co 1.3% Trimmed 14% 163,492 $25.8M
VC Verizon Communications Com 1.3% Unchanged 557,990 $25.6M
Pepsico Inc 1.3% Trimmed 17% 198,361 $25.1M
S Sanofi-aventis 1.3% Unchanged 602,300 $24.8M
3m Company 1.3% Added 2.9% 151,052 $24.8M
G Generac 1.3% Added 4.8% 119,502 $24.7M
LO Lab Corp Of Amer 1.3% Added 6.3% 80,041 $24.7M
CD Caterpillar Inc Del 1.3% Trimmed 44% 30,414 $24.7M
American Electric Power Co 1.2% Unchanged 203,038 $24.1M
Procter & Gamble Co 1.2% Trimmed 21% 164,370 $23.9M
Tractor Supply Co 1.2% Trimmed 4.1% 728,357 $22.8M
EL Eli Lilly & Co 1.1% Added 7.0% 19,272 $22.3M
American Express 1.1% Added 6.5% 72,065 $21.9M
Nvidia Corp 1.0% Added 7.2% 89,633 $20.5M
IE Invesco Exchange Traded Fd Tr 1.0% Added 2.1% 94,872 $19.7M
JM Jp Morgan Chase & Co 1.0% Trimmed 24% 58,998 $19.5M
AT&T Corp 1.0% Trimmed 22% 794,010 $19.4M
Valero Energy Corp 1.0% Trimmed 53% 49,000 $19M
Darden Restaurants Inc 1.0% Trimmed 20% 97,400 $18.8M
Waters Corp 0.9% Added 5.8% 41,642 $18.3M
GC Google Inc Class A 0.9% Added 6.7% 53,139 $18.3M
Mastercard 0.9% Added 6.2% 31,995 $17.6M
AM Applied Material Inc 0.9% Added 7.8% 33,560 $17.2M
General Dynamics Corp 0.9% Trimmed 23% 51,500 $17.1M
DE Duke Energy Corp New 0.8% Trimmed 9.4% 145,137 $16.5M
EE Emerson Elec Co 0.8% Trimmed 24% 105,400 $16.3M
Hubbell, Inc 0.8% Added 7.6% 35,199 $16M
Chevron Corp 0.8% Trimmed 23% 77,377 $15.8M
FR Factset Resh Sys Inc 0.8% Added 9.4% 55,816 $15.1M
Meta Platforms Inc 0.8% Added 5.8% 20,497 $14.9M
Motorola Solutions 0.7% Unchanged 32,600 $14.5M
MC Mcdonalds Corp Com 0.7% Trimmed 27% 61,285 $14.2M
WM Waste Management Inc New 0.7% Unchanged 68,626 $14M
Zoetis Inc 0.7% Added 9.9% 188,809 $13.2M
Lowe's Companies Inc 0.7% Trimmed 14% 71,218 $13.1M

Showing top 60 of 128 positions.

Timeline of changes

What changed each quarter, from the filings' own share counts. Largest moves first; most recent 8 quarters.

Q3 2026

quarter ended September 30, 2026 · filed October 20, 2026

Company Action Shares changed Value of change % of portfolio
Exxon Mobil Corp New +254,964 +$41.5M 2.1%
Exxon Mobil Corp Exited −246,874 −$33.8M —
Valero Energy Corp Trimmed −55,300 −$21.4M 1.0%
BB Bhp Billiton Ltd Trimmed −243,300 −$20.6M 0.4%
CD Caterpillar Inc Del Trimmed −24,156 −$19.6M 1.3%
Cisco Systems Inc Trimmed −153,539 −$16.5M 4.0%
JA Johnson And Johnson Trimmed −48,727 −$12.9M 3.5%
CC Clorox Co Del Com Trimmed −143,800 −$11.6M 0.4%
Deere Co Trimmed −16,900 −$11.3M 0.6%
Merck & Company, Inc Trimmed −74,700 −$10.9M 1.8%

Showing the 10 largest of 109 changes.

Q2 2026

quarter ended June 30, 2026 · filed August 03, 2026

Company Action Shares changed Value of change % of portfolio
Exxon Mobil Corp Exited −229,781 −$39M —
Exxon Mobil Corp New +246,874 +$33.8M 1.6%
VS Vanguard Small Cap Value ETF Exited −83,829 −$18.2M —
Motorola Solutions New +32,600 +$13.5M 0.6%
Abbott Laboratories Added +146,000 +$13.2M 1.5%
AS Adobe Systems Inc Added +49,563 +$10.2M 1.0%
G Generac Trimmed −31,426 −$9.2M 1.6%
Accenture PLC Added +71,175 +$8.86M 1.6%
Texas Instruments Inc Trimmed −29,643 −$8.84M 3.4%
SC Sterling Construction Trimmed −8,073 −$6.78M 0.3%

Showing the 10 largest of 113 changes.

Q1 2026

quarter ended March 31, 2026 · filed May 05, 2026

Company Action Shares changed Value of change % of portfolio
WS Wal-mart Stores Inc Exited −305,526 −$34M —
CD Caterpillar Inc Del Trimmed −30,205 −$21.4M 1.9%
Kimberly Clark Corp Exited −197,015 −$19.9M —
JA Johnson And Johnson Trimmed −75,981 −$18.6M 3.9%
Genuine Parts Co Exited −139,019 −$17.1M —
PT Price T Rowe Group Inc Exited −154,600 −$15.8M —
AD Automatic Data Proc Added +62,800 +$12.8M 1.6%
AM Applied Material Inc Trimmed −35,485 −$12.1M 0.5%
United Parcel Service Trimmed −121,400 −$11.9M 0.5%
BB Bhp Billiton Ltd Trimmed −159,834 −$11.6M 1.3%

Showing the 10 largest of 98 changes.

Q4 2025

quarter ended December 31, 2025 · filed January 22, 2026

Company Action Shares changed Value of change % of portfolio
WM Waste Management Inc New New +69,021 +$15.2M 0.8%
Abbott Laboratories Added +92,383 +$11.6M 1.3%
AS Adobe Systems Inc Added +23,671 +$8.28M 0.7%
VS Vanguard Small Cap Value ETF Added +24,344 +$5.16M 0.9%
Zoetis Inc Added +29,806 +$3.75M 0.7%
IE Invesco Exchange Traded Fd Tr Added +15,595 +$2.99M 0.6%
CC Clorox Co Del Com Trimmed −27,800 −$2.8M 1.1%
Lockheed Martin Corp Trimmed −5,521 −$2.67M 2.4%
S Sanofi-aventis Added +47,300 +$2.29M 1.5%
Jack Henry & Associates Added +11,764 +$2.15M 0.2%

Showing the 10 largest of 101 changes.

Q3 2025

quarter ended September 30, 2025 · filed November 05, 2025

Company Action Shares changed Value of change % of portfolio
Accenture PLC Added +46,443 +$11.5M 2.5%
H Hubble, Inc New +26,048 +$11.2M 0.6%
Meta Platforms Inc Added +15,037 +$11M 0.6%
AM Applied Material Inc Trimmed −51,621 −$10.6M 0.7%
EL Eli Lilly & Co Added +10,314 +$7.87M 0.8%
Sherwin-williams Co New +22,429 +$7.77M 0.4%
TE Total Energies Se Exited −117,137 −$7.19M —
MI Msc Industrial Trimmed −77,911 −$7.18M 0.1%
Shell Trimmed −88,830 −$6.35M 1.1%
General Dynamics Corp Added +18,400 +$6.27M 1.2%

Showing the 10 largest of 118 changes.

Q2 2025

quarter ended June 30, 2025 · filed August 12, 2025

Company Action Shares changed Value of change % of portfolio
Abbott Laboratories New +106,966 +$14.5M 0.9%
Tractor Supply Co Added +198,048 +$10.5M 2.0%
S Sanofi-aventis Added +179,600 +$8.68M 1.4%
Accenture PLC Added +26,528 +$7.93M 2.5%
EL Eli Lilly & Co New +9,456 +$7.37M 0.4%
Procter & Gamble Co Added +43,053 +$6.86M 1.9%
Texas Instruments Inc Added +32,137 +$6.67M 3.2%
Merck & Company, Inc Added +75,500 +$5.98M 1.2%
VC Verizon Communications Com Trimmed −130,995 −$5.67M 1.4%
Eaton Corp Added +15,200 +$5.43M 1.6%

Showing the 10 largest of 108 changes.

Q1 2025

quarter ended March 31, 2025 · filed April 16, 2025

Company Action Shares changed Value of change % of portfolio
FR Factset Resh Sys Inc Trimmed −41,724 −$19M 0.5%
AS Ao Smith Corporation Trimmed −186,110 −$12.2M 0.1%
Procter & Gamble Co Added +68,750 +$11.7M 1.8%
GC Google Inc Class A Trimmed −70,438 −$10.9M 0.5%
Cisco Systems Inc Trimmed −146,982 −$9.07M 3.1%
WW W. W. Grainger, Inc. New +7,631 +$7.54M 0.5%
United Parcel Service Added +68,209 +$7.5M 1.8%
WS Wal-mart Stores Inc Trimmed −83,000 −$7.29M 1.8%
AM Applied Material Inc Trimmed −43,592 −$6.33M 1.0%
Nvidia Corp Trimmed −43,528 −$4.72M 0.8%

Showing the 10 largest of 98 changes.

Q4 2024

quarter ended December 31, 2024 · filed January 24, 2025

Company Action Shares changed Value of change % of portfolio
Tractor Supply Co Added +358,506 +$19M 1.6%
FR Factset Resh Sys Inc Added +16,310 +$7.83M 1.8%
Zoetis Inc New +46,227 +$7.53M 0.5%
Hershey Co Added +44,431 +$7.52M 1.6%
TC Target Corp Com Added +26,607 +$3.6M 1.0%
JA Johnson And Johnson Added +23,083 +$3.34M 3.1%
Pfizer Inc Added +121,632 +$3.23M 2.5%
Lockheed Martin Corp Added +3,979 +$1.93M 2.8%
VC Verizon Communications Com Added +45,973 +$1.84M 1.9%
Darden Restaurants Inc Added +9,800 +$1.83M 1.1%

Showing the 10 largest of 91 changes.

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